Marx's Life Consumption Theory And Its Practical Enlightenment To Contemporary College Students' Consumption Behavior

The report of the 19 th national congress of the communist party of China made it clear that the people's good life needs is growing.Life consumption is an important part of people's good life and an important part of social reproduction.Marx pointed out that the production,distribution,exchange and consumption are four basic links of social life,including productive consumption and individual consumption,Marx's theory of consumption is mainly about the idea of personal consumption in life.Marx's theory of life consumption is based on criticizing the theory of the classical economists' consumption theory,Germany classical philosopher's theory of alienation,and British and French Utopian socialists' ideas of consumption.He put forward Consumption structure theory,The theory of the position and function of life consumption in social reproduction,The theory of consumption ability,The theory of criticizing extravagant waste and unfair consumption and so on.The consumption group of contemporary college students has a strong consumption vitality,but for a variety of reasons,some contemporary college students have produced bad consumption behaviors.Marx's theory of life consumption contains rich thought of life consumption,which has important realistic value for contemporary college students to correct bad consumption behavior.Based on the classical works of Marxism,this paper discusses Marx's theory of life consumption,and studies its realistic enlightenment on the consumption behavior of contemporary college students.The first part explores the social background and ideological origin of Marx's life consumption theory.Marx's theory of life consumption in “rely on”growing capitalist society,with the exploitation of capitalism,the workers' consumption pattern is distorted.,insufficient consumer demand not only the society as a whole,and cyclical economic crisis.Marx criticized the theory of consumption of classical economists,the alienation theory of German classical philosophers,and the consumption thought of the Utopian socialist,than he discussed his theory of life consumption.The second part analyzes the formation and development of Marx's theory of life consumption.After three stages,the theory finally came into being.In China,Before the reform and opening up in our country,the theory of living consumption centered on the control of consumption was formed.After the reform and opening up,the life consumption theory was formed to stimulate consumption as the core.The third part elaborates the basic connotation and the characteristics of Marx's life consumption theory.Marx's life consumption theory including Consumption structure theory,The theory of the position and function of life consumption in social reproduction,The theory of consumption ability,The theory of criticizing extravagant waste and unfair consumption,etc.“The needs of the people” is the starting point of the life consumption,and it emphasized the importance of cost of living in the organic whole,and “consumption” is an important visual Angle,and it takespeople's free all-round development as the ultimate goal of living consumption.The fourth part explores the realistic significance of Marx's life consumption theory to the consumption behavior of contemporary college students.Due to the immaturity of college students themselves,the connivance of the family,the lack of education in school life consumption and the misleading of social public opinion,some contemporary college students have produced bad consumption behaviors.Marx's theory of life consumption is significant to help college students correct bad consumer behavior,we should guide the rational consumption of college students from their own,family,school and society.