Research On The Grass-roots Government Behavior In Rural Tourism

Recently,with the proposition and popularization of all-for-one tourism,an increasing number of basic governments take advantage of tourism to facilitate the local economy,accelerate the social development and achieve rural revitalization.As a tiny part of tourism,the countryside is innately advantageous in developing all-for-one tourism,with good growth in the rural tourism.However,due to backward thought patterns,limitation of funds and lack of talents,the rural tourism is still in the exploratory stage.The integration among different industries has not formed yet.Additionally,the public service representing the regional characteristics is not sound.There are still plenty of problems to settle for the basic governments.They are unable to provide strong support at present.In the transition from the traditional rural tourism to the all-for-one rural tourism,what role the basic governments are supposed to play as well as their functions have become an issue demanding prompt solutions.This paper takes Village H as an example and discovers the shortcomings of the local government in developing the all-for-one rural tourism.Meanwhile,it has conducted a thorough analysis of the underlying causes and made propositions about how the basic governments administrate the all-for-one rural tourism.The paper consists of five parts.Part One introduces the background and meaning of the role of the government's action in all-for-one rural tourism as well as makes a deep analysis of the previous literature.Part Two first defines rural tourism,all-for-one tourism,all-for-one rural tourism,basic governments and goverment behavior,and then analyzes public product theory,new public service theory,industry convergence theory and market failure theory,laying a sound theoretical foundation for the whole paper.Part Three combine the requirements for the all-for-one rural tourism and elaborates the role of basic governments in it.Part Four takes Village H as an example and probes into the shortcomings of the local government in developing the all-for-one rural tourism and the causes.Based on the statements and analysis,the last part focuses on the characteristics of the action of the basic governments,and puts forward countermeasures and suggestions from the following five aspects: giving play to the leading role of the basic governments,improving the public service system,promoting reform and innovation,building an overall marketing brand and promoting Co-construction and Sharing of all-for-one tourism,in order to provide instruction for the basic governments to develop the all-for-one rural tourism.