Research On Investment Promotion In District J Of N City From The Perspective Of Government Functions

Since the reform and opening up,investment attraction has gradually become one of the important economic work of local governments in China.Local governments play a leading role in investment attraction by formulating preferential policies,issuing investment attraction indicators and holding various kinds of promotion meetings.In recent years,China's eastern coastal areas have begun to try to reform the management system,transform the government functions in investment attraction,and try to further play the role of the market.The development process of government functions in J district of N city has distinct characteristics,which is worth studying as a template.In the process of investment attraction,the government functions of J district have gone through three development stages.One is that the street office is responsible for investment attraction before the decade,the other is that the economic functions of the street office have been abolished since the decade,and the four newly established functional parks are responsible for investment attraction.The third is that the investment attraction center was established in the district business bureau after 2016 to coordinate the investment attraction work of J district.In this paper,based on the theory of government functions,the study found that J area of the current problems of government functions in investment promotion and capital introduction mainly administrative command and the contradiction between the market-based,underdeveloped market main body,many factors affect the investment efficiency,means not to keep pace with the times,the reason is that the top design is not perfect enough,investment promotion and capital introduction and market growth system remains to be perfect,the lack of professional investment team.By referring to the investment attraction mode of Jianggan district of Hangzhou city,which is similar to district J in terms of location and other conditions,such as market dominance,government promotion and enterprise main body,this paper further analyzes the deficiencies of district J,such as the imperfect modem economic system,the unimproved international level,and the less prominent effect of scale economy,and obtains the improvement experience worthy of reference.The paper summarizes and puts forward four ways to optimize the government functions of J district in investment promotion and introduction.The first is to do a good job in overall planning,supervision and guidance,highlight brand characteristics,define regional positioning,standardize preferential policies,and do a good job in supervision and guidance of investment promotion and introduction.Second,improve the investment environment,cultivate market players,through deepening infrastructure construction,provide convenient and efficient services and create a good market atmosphere to achieve;The third is to further explore the reform of the investment promotion system.District J needs to clarify the investment promotion institutions and functional positioning,improve the performance appraisal and incentive mechanism,and establish the investment promotion information base.Fourth,to establish a professional investment promotion team,we should integrate investment promotion resources,strengthen talent introduction and training,improve investment promotion means,introduce social forces and conduct diversified investment promotion.This paper aims to provide direction for local governments in large areas similar to district J to transform their functions through in-depth analysis of the situation in district J.