Research On The Social Governance Function Of New Government Media

In recent years,with the rapid development of internet technology and the rising number of Chinese netizens,participation of the general public in the management of public affairs is expanding.When emergencies occur,new governmental media plays an important role in helping netizens participate in social governance and express their opinions.With the advantage of swift response,mutual communication and low threshold,new governmental media,just like an important bridge,helps the government to solve people’s problems,to coordinate the interests of all parties,to alleviate social contradictions,to lead public opinion actively and to play the major role of social governance.However,there are still many problems in the specific governance process of new governmental media,such as functional failure of multiple governance,lack of ability to guide public opinion,failure of mutual understanding and invalidation of social stability function,and so on.At present,China’s economic development is in a new normalization.Profound changes have taken place in social and economic structure,cultural form and values.Under the background of social transformation,it is unavoidable that problems arise in the governance function of new governmental media.Meanwhile,Social transformation concerns the future development of a country and the survival of its citizens.As a member of social organizations,new governmental media rebuilds the public space,releases citizen’s voice,and promotes participatory democracy,which has a far-reaching impact on people’s role orientation and lifestyle in today’s world,especially in the social and political spheres.Based on this,this paper analyses the social governance function of new governmental media in order to make every effort to help the diversified social subjects to optimize social governance methods.In this paper,literature research,case study and text analysis are used to explore how to promote the social governance function of new governmental media.Since the results of social hot events handled by new governmental media in 2017 and 2018,the reasons for the insufficient ability of social governance function of new governmental media are complex,including lack of multi-governance subjects,lack of response ability to public opinion,lack of two-way communication and improper management of public crisis.As a result,The author puts forward four countermeasures to promote the new governmental media to play the key role of social governance,namely,the establishment of early warning and response mechanism in public crisis events,the reconstruction of network discourse order and the improvement of normalized service function.With these measures,we can build a harmonious relationship between the government and the citizens which enhances the credibility of the government and maintains social stability.