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Research On The Social Mobilization Model Of Private Non-profit Organizations In The New Media Environment

Posted on:2019-04-14Degree:MasterType:Thesis
Country:ChinaCandidate:L Y GuFull Text:PDF
GTID:2356330548958351Subject:Administrative Management
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As a part of the social management body,more and more non-governmental organizations are participating in social management,and the social mobilization by non-governmental organizations has become a new trend in social development.The widespread use of new media provides a good opportunity for non-governmental organizations to conduct continuous social mobilization.Based on social capital theory,resource mobilization theory and governance theory,this paper discussed that how the HeNan Green Zhongyuan environmental protection association makes success about social mobilization under the new media environment.Then,this paper analyzes social mobilization mechanism.Through the research,this paper finds:The basic elements of non-governmental organization Social mobilization includes mobilization subject,object,target,strategy and mobilization environment.There are many interactions between each factor,showing a certain stability and regularity.In order to make a successful social mobilization,well-managed mobilization body,participate in a wide range of mobilization objects,specific mobilization aim,liberal social environment and various mobilization strategies are necessary.In order to make a successful social mobilization,raise a wider range of money,access to resources,realize the sustainable development of the non-governmental organization,first of all,the organization of the scientific management is the important premise,including organization of decisive decision-making and effective execution;Second,the mastery of new media and other web tools is key;Thirdly,the internal social capital and external social capital possessed by the organization are important support.In addition,it is an important way to take advantage ofthe market.Under the new media environment,the social mobilization of non-governmental public welfare organizations is mainly manifested in the pattern of networked social mobilization.This model has more advantages in carrying out social mobilization.Such as quick,high flexibility,mobilization of low cost,convenient communication,etc.,make social mobilization quality promotion,mobilize the increase in the number,promoted the effect of social mobilization.But in the new environment,non-governmental organization to carry out social mobilization is still faced with some problems,such as the lack of credibility,lack of professionalism,and itselfwith the risk of new media technology.In order to carry out a better social mobilization,the non-governmental organization needs to deal with problems actively and strengthen the management of the organization.
Keywords/Search Tags:The non-governmental organization, networked social mobilization, new media, marketization
PDF Full Text Request
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