Research On The Current Situation And Countermeasures Of E-commerce Fraud Control In My Country

Since entering the 21 st century,China's e-commerce industry has developed rapidly and the scale of industry has expanded rapidly.As one of the most active and concentrated forms of digital economy,e-commerce is leading the development of China's digital economy in an all-round way.According to the latest data from the National Bureau of Statistics,the country's total e-commerce transactions in 2019 amounted to 10632.4 billion yuan,an increase of 16.5% over the previous year.Ecommerce has played a positive role in promoting deepening reform,promoting comprehensive opening up,helping rural revitalization,and promoting innovation and entrepreneurship,and has injected new impetus into China's social and economic development.With the increase of Internet penetration,more and more people began to enjoy the convenience of e-commerce,e-commerce because of breaking through the traditional transaction time and space constraints,reduce the intermediate links,reduce the transaction costs of buyers and sellers,greatly improve the efficiency of market transactions,e-commerce has increasingly become an indispensable part of people's lives.Thanks to the development of e-commerce,people's living standards have been improving.However,the development of e-commerce is not plain sailing,in the process of fraud has become a stumbling block in the development of ecommerce,mainly in the sale of counterfeit and inferior goods,false advertising,fake sales and praise.Some e-commerce operators in order to obtain additional illegal benefits,abuse their own reputation,the implementation of fraud,not only infringe the interests of consumers,damage the legitimate rights and interests of peers,while reducing their user trust,cut off their own future,but also hinder the construction of China's integrity system,hinder the healthy and orderly development of China's economy and society.Firstly,this paper analyzes the theoretical concepts related to e-commerce fraud governance,expounds the types,characteristics and causes of e-commerce fraud,and by exploring the theoretical value of competitive market theory,information asymmetry theory,market failure theory,network ? governance theory,etc.in the development practice of e-commerce in China,it is derived that our government should play an active role in the management of e-commerce fraud.Secondly,on the basis of analyzing the current situation of e-commerce fraud management in China,it reveals that there are problems such as imperfect legal system,imperfect supervision mechanism,difficult network investigation and premature credit mechanism,and points out the reasons for the problem,while examining the experience of the United States and Britain in e-commerce fraud management,and the developed countries comprehensively use legal norms,credit system,administrative supervision,industry self-discipline and other means to create a good e-commerce transaction environment,protect the legitimate rights and interests of consumers,and so on.Finally,based on the actual situation of China's e-commerce development,learn from the beneficial experience of developed countries to deal with e-commerce fraud,for China's e-commerce fraud governance put forward some suggestions,mainly from the sound e-commerce field legislative system,increase administrative enforcement efforts,rapidly promote the construction of social credit system,cultivate a healthy consumer market,integration of e-commerce regulatory resources and other aspects of multi-pronged,improve governance capacity,for the sustained and healthy development of e-commerce escort.