Research On Female Discrimination In Domestic Short Video Transmission

With the continuous development of media technology,short videos can satisfy people's fragmented way of reading by virtue of timeliness and interactivity.However,short videos are influenced by economic culture and other aspects in the development process.In the communication process,short videos show discrimination against women by stereotyping female images.In this paper,by means of communication in the stereotypes,and the theory of mimicry environment,develop related knowledge,using research methods such as literature,for the current mobile presented in short video image of women classify generalization,explores how women discrimination by different female images to convey,and focus on the analysis of the influence factors of discrimination against women in the short video,make proposals for regulation.This study is mainly divided into five parts: the first part is the introduction,focusing on the research background,research methods and basic concept definition of this paper,focusing on the development status and research status of mobile short video in China to make a general interpretation;The second part analyzes the ways in which short videos present female discrimination in the communication process.The third part explains the construction of short videos on female subject consciousness and its influence on gender socialization.The fourth part respectively from the social,cultural,commercial,and micro level to explore the influence factors of discrimination against women in a short video,points out that the short video in China developing a tendency to discriminate against women are the main reasons for the restriction of the traditional ideas,short video media bow to the patriarchal culture,short video media and business conspiracy and gender awareness of the media,the audience to accept way,etc.;The fifth part is the exploration of the regulation countermeasures of mobile short video,which provides regulatory Suggestions from the level of government and platform,and suggests that the two parties cooperate with users to promote the sound development of short video industry,and the audience should also improve their own quality,from subjective to objective,and from internal to external cooperation progress.We are committed to eliminating female discrimination in short videos and creating a healthy cultural communication environment.