The Symbolic Communication Of Internet Celebrities From The Perspective Of Symbolic Interaction

With the rapid development of the Internet,we are seeing the group of netred.At this time,as a social phenomenon in the Internet era,the great commercial value created by netred has attracted the attention of the whole society.The phenomenon not only shows the charm of technology iteration,but also shows the carnival of mass culture and the transformation of consumer society.The phenomenon of Internet red not only enters the life of young people,but also the life of old people.From spiritual life to material life,it attracts and influences the public all the time.The popularity and development of Internet red,the change of Internet technology,the leading of consumerism consciousness and the change of audience’s demand all have an important impact,and have a positive or negative significance and impact on the society.Therefore,this paper mainly discusses the symbolic communication of netred from the perspective of symbolic interaction theory,mainly from the following four perspectives:First of all,netred is a kind of symbolic communication.Through combing the history of development and change of netred(the era of characters and symbols,the era of graphics and symbols,and the era of multiple symbols),it is found that the essence of netred phenomenon is a kind of communication phenomenon.All these communication methods are symbolic communication through the personalized tags created by netred,because netred is a kind of symbolic communication,and the symbolic communication characteristics of netred mainly focus on tags Communication of symbols,communication of living symbols and communication of duplicated symbols are the main ones.Secondly,it discusses the factors that influence the symbolic communication of netred.It mainly discusses how to influence the symbolic communication of netred from three dimensions: environmental factors,main factors of netred and audience factors.Then it explains the symbolic communication mode of netred.It mainly analyzes the status quo of symbolic communication of netred from the different symbol communication situation,diversified character image symbols and the emotional resonance symbols produced by the public.Finally,in view of the current situation of symbolic communication of netred,there are some problems,such as utilitarian personality symbols,secularization ofcontent symbols,manipulation of public opinion symbols and homogenization of communication symbols,so as to put forward corresponding countermeasures from the media level,management level,theme level and audience level.