Excellent Courses In Inner Mongolia Colleges-Brand Building Research

Excellence course is a window to display course brand of higher education to the society through modern technical means.As a brand of higher education,it plays brand example and radiation role in the course construction and teaching in Chinese higher education.It is an important measure unveiled by Ministry of Education to improve teaching quality and promote teaching reform.Therefore,if a university wants to improve its brand competitive force in the intense education service market,brand construction of the excellence courses is an important topic,which is worth studying.Based on working practice and relevant knowledge of service marketing theory,brand theory and top-level design theory,the author of this paper probes into the issues of open education resources abroad and the excellent course construction in China,analyses the present situation and problems existed in the excellence course construction of higher education in Inner Mongolia,puts forward countermeasures and suggestions on improving brand competitive force of excellent course,realizing co-construction and sharing of excellent course,reinforcing brand quality control of excellent course and measures of intellectual property protection etc,which is of certain reference significance in promoting brand construction standard,brand competitive force and teaching quality of excellence courses in Inner Mongolia.