Research On My Country's "Internet +" To Help The Innovation And Development Of Marathon Events

With the continuous discussion of the political,economic,social,and educational functions of sports worldwide,the value of sports has promoted the rapid development of sports events and the sports industry.In China,the public fitness undertaking is in a period of major development.The marathon movement has developed in a spurt manner,and it shoulders the dual task of building material civilization and spiritual civilization.At the same time,the Internet has penetrated into every part of our lives.Information technology,multimedia technology,and virtual reality technologies have optimized our service experience,facilitated daily life,and even affected people's values.Based on this background,it is of great significance to study the development of Internet technology to assist the marathon movement.This article discusses the development of marathon events in China with the"Internet +",using the Internet Long Tail Theory,Porter's "Five Forces Model" and the National Competitive Advantage Theory,and Industrial Blending Theory as the basic theories,from the development of marathon events in China.Starting with,using literature research methods,interviews,and other research methods to study China's"Internet +" help marathon competition issues.Systematic analysis of the status quo of China's competition organization,market development status,news promotion status and comprehensive protection status quo.It is believed that China's marathon races have developed rapidly in recent years and have a large quantity and contain a huge market.However,due to the unsound organization of the event,there is a lack of professionalism.Talent and network technology support,the overall development is unbalanced and lags behind the world level.Finally,it put forward general suggestions for China's "Internet +" to help promote the marathon event's innovation and development.First of all,to carry out the onlineization of competitions for management issues;aiming at the proliferation of events,serious homogeneity,highlighting the personality of events,promoting the scientificization of service guarantees,and starting from creating a good competition experience.Second,enrich the cultural connotations of marathon events and related activities,promote cultural development,enrich the content of activities,and enable the people to participate in diversification.Finally,aiming at the problems of low degree of marketization and low economic efficiency of marathon events,the paper proposes a method of diversification of high-tech products and high efficiency of data detection,and optimizes the industrial structure of marathon sports under the"Internet+" environment.Trying to explore the relevant theories of the sustainable development of the marathon from the "Internet Plus" perspective,comply with the development trend of the "Internet +" grasp the development characteristics and laws of the marathon,summarize the development experience and problems of important events at home and abroad,and propose innovative development strategies.Provide reference for the development of marathon in China.