Research On The Influencing Factors Of MOOC Learners' Willingness To Use Continuously

MOOC is the fastest and the most influential online education model at present.It has a huge number of learners of logging,for example the number of registered users has exceeded 4 million in Online school,but the highly exited rate and lowly keeping rate are in pace with the highly registered rate.Compared with the number of registrants,the number of learners who continue to learn more to protect the healthy development of MOOC.Therefore,it is very important for the realization of MOOC value to reduce the rate of learner wastage and to guide learners to make continuous use.So in this paper,taking a part of MOOC learners as the research object,mainly through empirical analysis to explore factors affecting learners' continuous intention to use MOOC and the factors' relationship.Firstly,based on the summary of expectation-confirmation theory,expectation-confirmation model of IS continuance,dropout theory in education and psychology,and the paper defines three core concepts of MOOC learners,satisfaction and continuous intention to use.Meanwhile,from the viewpoint of theoretical models,the paper overviews the research status of MOOC use,MOOC dropout,the continuous use of online learners and learners' continuous intention to use MOOC at home and abroad.Secondly,from the perspective of IS continuance and dropout,the paper retains four variables as Perceived,Confirmation,Catisfaction,Continuance,and in the basic framework of ECM-ISC,the article includes six variables as Quality Of the Content,Academic Integration,Social Integration,Self-Efficacy,Perceived Pleasure,Intrinsic Motivation to build a theoretical model of continuous intention to use MOOC and puts forward some research hypothesis.Thirdly,With reference to ECM-ISC and the maintaining research at home and abroad,a questionnaire was designed based on the characteristics of the MOOC platform,taking the two real courses' learners in MOOC as research object,using SPSS and AMOS software to select data and make descriptive statistical analysis,reliability and validity analysis,intermediary effect analysis and path analysis to to validate and correct the theoretical model,which comes to the conclusion of this paper:(1)The integrated ECM-ISC is adapted to this case,and satisfaction has a direct and positive impact on continuance;(2)Intrinsic motivation has a direct and positive impact on continuance,but perceived has a indirect impact on continuance;(3)Quality of the content has a direct and positive impact on Catisfaction and continuance;(4)Academic integration and social integration have indirect impact on continuance through different intermediary variables(5)Self-efficacy and perceived pleasure have direct impact on intrinsic motivation.Finally,it puts forward several suggestions from Strengthening promotion of MOOC,improving learner's satisfaction,building MOOC platform by personalized service and professional development,blended learning,selfconstruction to learner,it is will Trigger the continuance and ensure the steady development of MOOC.