Study On Influencing Factors Of Mobile Learning APP Continuance Intention

The rapid development of mobile technology and popularity of mobile devices has created an environment for the emergence and development of mobile learning APP. Mobile learning APP is a kind of software for mobile learning on mobile devices. The development of mobile learning depends on the efficient and continuance use of mobile learning APP. Taking mobile learning APP as the research object, this paper explored factors affecting users' continuance intention to use mobile learning APP through literature research and empirical analysis.Firstly, based on the summary of technology acceptance model, expectation confirmation theory, expectation-confirmation model of IS continuance and task-technology fit model, this paper understands the basic ideas and research status of each theory or model. At the same time, this paper overviews the research status of continuance use research of mobile learning applications at home and abroad. Secondly, from the perspective of perception and fit, this paper integrates task-technology fit model and expectation-confirmation model of IS continuance to build a theoretical model of continuance intention of mobile learning APP and puts forward seven research hypothesis. The model retains six variables as task characteristics, technology characteristics, task-technology fit, perceived usefulness, satisfaction and continuance intention. Thirdly, this paper designs a questionnaire about influencing factors of mobile learning APP continuance intention referring to previous mature scale and collects data by random sampling. Then, an empirical analysis is taken with sampled data with SPSS19.0 and AMOS17.0 to verify the model and hypothesis and analyzes the path relations between variables, which comes to the conclusion of this study:(1)The integrated ECM-ISC / TTF model is adapted to the context of continuance intention research of mobile learning APP.(2)Task characteristics of mobile learning APP has no impact on task technology fit, while technology characteristics has direct and positive impact on task-technology fit and has indirect impact on continuance intention, task-technology fit has positive impact on both perceived usefulness and satisfaction and indirectly influence continuance intention.(3)Perceived usefulness has significant direct impact on continuance intention of mobile learning APP and has indirect impact by influencing satisfaction. Satisfaction also has a positive impact on continuance intention.(4) As for general influence, perceived usefulness has the most significant influence on continuance intention of mobile learning APP, followed by task-technology fit, then technology characteristics, and user satisfaction has minimal influence.Finally, according to the findings of this study, combined with the actual situation of mobile learning, this paper puts forward several suggestions from the perspective of three main influencing factors of continuance intention of mobile learning APP- technology characteristics, task-technology fit and perceived usefulness, and it is pointed out that mobile learning APP will be improved by improving the functionality, developing mobile APP in the view of fit and enhancing perceived usefulness of mobile learning APP, then the limitations and future prospects of this study are concluded.