Research On Marketing Strategy Of MES Training School

With the development of social economy and the improvement of comprehensive level in China,the people's life is more abundant,parents pay more and more attention to the education of their children,and the investment in the education of their children is also increasing.In addition,the country has liberalized the two-child policy,the demand for education has also increased,at the same time,the state has been advocating quality education,reducing the burden on primary and secondary school students.Therefore,primary and middle school students have more spare time.As a supplement to school education,extracurricular training schools solve the problem that school education is in short supply.Extracurricular tutoring institutions have sprung up,and competition in the industry has become more intense.If you can't compete in the heat Should the new development trend,find the appropriate and effective marketing strategy,let oneself base on the student extracurricular tutoring market,will be eliminated by the market.The L District MES Training School,a local private training school in L District,was established in 2011.In the eight years of development,with good teaching quality and responsible attitude to win the trust of a group of parents and students,make it a loyal customer of the school.Let MES training schools become L district of small and medium-sized extracurricular training schools,in late after-school tutoring this area outstanding.But for a long time,without professional and effective marketing strategy,in the small counties with a population of only about 200,000,the popularity of MES training schools is not high,and the profits are not high.The school's means of publicity also remain in the introduction of parents and the blind distribution of leaflets,etc.After the way.At the same time,with the emergence of more and more homogeneous training schools,and the strong development of some large old training schools,the management of schools is facing more severe challenges.Based on the marketing strategies of MES training schools,this paper studies the marketing strategies of schools through case studies,questionnaires and other methods.This paper first analyzes the market environment of the MES training school,introduces the development prospect and existing problems of the extracurricular tutoring market for students in L district,and makes use of the internal and external environment analysis and the analysis of the main competitors in the L district,obtains theopportunities and challenges facing the school at present,as well as its own advantages and disadvantages.Secondly,according to the marketing theory 7P,the problem analysis of MES training schools is carried out.Again,combining the characteristics and future of MES training schools From the aspects of product,pricing,channel,promotion and so on,this paper gives the whole improved marketing strategy,and provides support for MES training schools which are in the bottleneck period of development and have been unable to achieve better results in marketing strategy.Finally,the research results are summarized,and the shortcomings of this paper are put forward,hoping to be further guided and perfected.Through the analysis and research of this paper,we hope to help MES training schools to carry out extracurricular training market in L district effective marketing activities,expand market share and gain competitive advantage.At the same time,it is also hoped that this paper can provide some reference and reference to other educational and training institutions.