Research On The Enhancement Of Competitiveness Of L Preschool Education Brand Based On Ecological Perspective

Baby boom will lead to huge consumption potential,will affect all walks of life in the future.In early childhood education,private education plays an important role,especially the new promulgated "private education promotion law",after the whole market maintained good momentum.L of preschool education in early childhood education industry brand as the research object,mainly from the practice of early childhood education in early childhood education market brand positioning,operation and management strategy of thinking.To ecological system theory,brand competitiveness theory as the theoretical basis,using literature research,theoretical analysis and data analysis methods,in-depth analysis of the ecological perspective L factors related to development of preschool education brand competitiveness,brand management,brand culture,product,marketing management,supply chain management is the internal factor;The political,economic,social,cultural,industrial and other external factors.First of all,guided by the ecological system,brand competitiveness theory,macro and micro view of the current preschool education industry is analyzed,this paper mainly introduces the basic concept,made clear the importance of the enterprise brand competitiveness,and then discusses the ecological perspective of brand competitiveness by using the main analysis tool.Secondly,put forward the ecological system in the structure of the producers,consumers and disintegrators and their mutual relationship,based on this background,combining L preschool education brand of SWOT analysis,elaborated the brand’s strengths,weaknesses,opportunities,threats,such as development course and status quo of preschool education brand L summary analysis.Again,based on the analysis of data,using the brand competitiveness analysis model to introduces the macroeconomic situation,analysis the development direction of thefuture.In the channels,products,supply chain,technology,internal management and so on various aspects of recommendations,put forward concrete conducive to the implementation of the strategy.Finally,by analyzing internal external ecological factors,from the perspective of ecological brand positioning,accurate marketing,find a way to establish and improve the brand culture,find the demand of consumers,improve the ability of brand management in order to improve the brand competitiveness.Through comprehensive thinking,still under ecological perspective to explore L inadequacies in the preschool education brand competitiveness,in the future,will further improve the ecological perspective study of brand competitiveness promotion.