A Research On The Competitive Evaluation And Promotion Strategy Of SJ University

The survival environment and development of higher education in China has overwhelming changes, since the knowledge-based economy has risen, the global economic integration has deepening, WTO agreements on education has gradually fulfilled and education reform has continued to deepen. Chinese universities are facing increasingly fierce competition from universities at home and abroad, which is a challenge and also an opportunity.As the oldest private university in the Jiangsu Province and also the early start in the country, S J UIN has become the leader of private colleges in Jiangsu Province relying on the Yangtze River Delta’s advantages, excellent teacher resources and innovative educational philosophy. However, the intensity of competition must arouse concerns. SJ UIN has to enhance the existing advantages and seek more instructional resources for development.This thesis aims to design the index system for evaluation of the competitiveness of SJ UNI based on the previous studies, like the domestic and foreign competitiveness theory of enterprise and college, the evaluation index system of university ranking. Firstly, by several rounds of Delphy method, experts’ opinions and scores are provided. And then, the competitiveness evaluation index system of S J UNI will be improved and rationalized and weight of index will be set. Secondly, competitiveness of SJ UNI will be evaluated, compiled and analyzed by the questionnaire. Finally,6 countermeasures will be put forward as follows:1、Set up the strategic awareness, promote the brand construction, enhance core competitiveness 2、Guided by the market, pay attention to teaching reform, improve the grade of university 3、Enlarge the investment, support the incentive measures,improve the ability of Science Research 4、The reform of the personnel system, perfect the internal control, improve the level of management 5、strengthen international exchanges, international cooperation, expand the development of new channels 6、Pay attention to the cultural construction, create a good atmosphere, improve university’s soft power.