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Research On The Influence Of The Continuously Popular Reality Sports Show On The Attitude Of Chengdu Youths To Sports

Posted on:2020-09-09Degree:MasterType:Thesis
Country:ChinaCandidate:B TanFull Text:PDF
GTID:2437330572482791Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
In the information age,people know the world and learn knowledge through mass media,and the content of media communication either affects human cognition?attitude and behavior.Adolescence is a key period of psychological and physiological maturity in one's life.The cultivation of good sports habits of teenagers is closely related to the improvement of national quality and the cultivation of reserve talents for competitive sports.Nowadays,teenagers are using the media more and more frequently.In terms of the transmission of sports content,teenagers are the main audience groups,such as sports information? sports variety shows? sports teaching video?live broadcsts of sport events and so on.This study focuses on the popular sports reality shows among teenagers and tries to analyze the micro mechanism behind it,and bases on the analysis results of QCA as the basis of the subsequent questionnaire survey,this paper further explores the influence of these micro mechanisms on the sports cognition and attitude of teenagers in Chengdu,and puts forward opinions and suggestions for attracting teengager participate in sports through sports reality shows.This study selected from 2015 to 2018 in mainland China mainstream broadcast TV and video website 15 file physical reality as a sample,and the innovative uses of the originally used in the study of social phenomena QCA as the main research methods,tease out nine variables: topics,Participant influence,group characteristics of participants,ability to individual participants,whether a PK and eliminated,if there is a reward,and the result variables: 'continue to hot broadcast'.this study found that between 2015 and 2018 can be sustained popular sports reality TV show has the following three types of microscopic mechanism combination,respectively is: "motivational growing *pure star * content innovation and interesting * personal ability"," motivational growing * star tutors + Civilians player * content innovation and interest* personal ability * have PK and promotion * reward" and " Civilians player * content innovation and interest * personal ability * a PK and eliminated * reward".The corresponding programs are " motivational growing type with the participation of pure stars"," motivational growing type with star tutors + Civilians player ",” Civilians player with game ”sports reality shows.This study further finds that male teenagers in Chengdu are the main audience of sports reality shows.,' motivational growing ?participants influence? personal ability?PK and eliminated '.These four micro elements are the focus of their attention and have a great influence on their motion attitude.The motivational growing type sports really show with the participation of star mentors and public player is more popular with them than the ' motivational growing type programs with the participation of pure stars.However,these two kinds of programs can better attract them to participate in sports;Female teenagers have a relatively low interest in sports reality shows,the ' motivational growing type programs with the participation of pure star appeals to them.'Influence of participants and content innovation & interest' is the micro element they focus on and that can have certain influence to their movement attitude change.In addition,female teenagers prefer figure skating,aerobics and other sports with strong ornamental value.It is worth noting that the sports reality show 'the clearance type of public players' is still popular among teenagers in Chengdu,and has a great influence on their sports attitude,so the production of such shows can be strengthened.In order to enable sports reality shows to better influence the change of attitude towards sports among teenagers in chengdu,this study puts forward the following Suggestions for local TV media in chengdu to produce sports reality shows: It focuses on inviting sports stars to participate in sports reality shows,creating sports stars around teenagers with sports reality shows,narrowing the distance between sports reality shows and teenagers,and accept financial support from the society and the government,Create brand column depend on Sports reality show to and reshape the influence of traditional media.
Keywords/Search Tags:Sports reality show, The micro mechanism, QCA, Teenagers, Sports attitudes
PDF Full Text Request
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