The Influence Of The Outdoor Reality Show On The Sports Consumption Of College Students

Recently, the reality show Running Man that was introduced from Korea is popular in China. Also the sports consumption level of college students has been constantly improving.Through the analysis of Running Man, the program which combined sports and entertainment, the thesis had known the form, the producing progress, the setting of sports game of the program and also the audience rating of the television and sponsorship from enterprises. Through questionnaire of the program to know the impact of the sports consumption level of college students from outdoor reality show. Try to find out the sports consumer psychology of college students and the way to propel the improvement of sports consuming level of China by analyzing the program.As the Korean outdoor reality show that introduced early, Running Man is representational for its high attention, high audience rating. It has a great number of audience of college students that is active, therefore the thesis is about the research of impact of the sports consumption level of college students from outdoor reality show.The innovative point of the thesis is that recently years outdoor reality shows that were introduced from Korea caught people's eyes and have been paid great attention in the scholar field, but so far relevant researches about the relation between outdoor reality shows and sports consumption are few. As a result, the research of the thesis has innovation value. By doing research of the situation of sports consumption of Chinese college students, analyzing what kind of role media should play in promoting the development of sports industry from the aspect of the impact of media sports communications to sports consumption.To analyze how do sports industry promote sports consumption via media communications to reach the goal of structuring media communication and improving industry development. This research will contribute to construct a good interactive relationship between media communication and sports consumption, broden the road of developing the sports industry and provide theory basis for it to attain media resources for futher development.