| In 2015,a new type of "Internet + Marathon" competition was launched-online marathon,Internet technology developed rapidly,and the 5G era was launched.Not only did the marathon promote the development of the running industry,but it also needed to grow rapidly.Research on online marathon patterns and development.The article takes the online marathon development model of Shanghai colleges as the research object,and uses the methods of literature,questionnaire,interview,analytic hierarchy process and logic analysis to select the members of the running association of 18 undergraduate colleges in Shanghai.In the survey,540 people were selected to issue questionnaires,527 were collected,and 509 valid questionnaires were collected.The senior runners and related event experts were interviewed to get the status of online marathon development model of college students in Shanghai at the present stage.The conclusions are as follows:(1)The proportion of male college students participating in online marathon in Shanghai is balanced,and the proportion of non-sports professionals There are more sports majors,and the main population is in the first to third year.Masters and doctoral students have less free time due to learning pressure.There is a significant correlation between the frequency of regular college students in Shanghai and the number of offline marathons.The higher the frequency of exercise,the higher the number of offline marathons,but there is no correlation between the frequency of exercise and the online marathon.City college students pay less attention to online marathons than offline marathons.(2)The source of information about marathon-related knowledge of college students in Shanghai is mainly online media,followed by friends;participation motivation is based on self-challenge,medals and sense of achievement.The main online marathon is Yuheyue..The online marathon is developing rapidly.The willingness of Shanghai college students to share the network after running is significantly related to the online marathon,indicating that students who are willing to share are more willing to participate in the online marathon.(3)The influence type of online marathon development model of college students in Shanghai belongs to the opportunistic region.Therefore,we can think that the opportunity factor is dominant and we can adopt a positive strategic attitude that firmly grasps the development of opportunity.Utilize the opportunity of rapid development of information technology,upgrade 5Gtechnology,in addition to online live broadcast,you can also develop related online marathon games,reflecting customization and entertainment,developing VR real scene + online marathon,and gaining the experience of offline games.Committed to solving the marathon dream of frail and sick people,increasing the interest of Shanghai college students in participating in online marathons and participating in extracurricular physical exercise.(4)At this stage,the online marathon and the offline marathon have mutually reinforcing effects.The popular offline events are very low,and the college students can choose to participate in online competitions.Some participants have fewer small or new players.The offline marathon can first accumulate a certain popularity through online marathons,and then promote the increase of participants.The emergence of online marathon has greatly reduced the threshold for college students to participate in the marathon.It is an emerging product of the combination of competitive sports and mass sports in the Internet of Things era,and has very good development prospects.However,at present,the online marathon is still in the exploratory stage.Excluding the immature competitive system and the imperfect evaluation management system,it is also necessary to cooperate with the relevant sports departments and event organizers to strengthen the system and commit to the online marathon.Create a sports program that belongs to the public “green health”.(5)On the future development path of online college marathon in Shanghai,it is recommended that Shanghai universities and colleges popularize the scientific training methods of college students through schools and physical education teachers.The online marathon organizers provide more pre-match training camps and other scientific and healthy Exercise plan.Through the "Internet + insurance",sports data measurement,physiological index statistics function to establish and improve the online medical system,promote online marathon culture and other strategies to better provide practical significance for the "Healthy China 2030" service. |
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