Research On Brand Building Of Small Basketball Games

Basketball is popular among young people in China and around the world.In2017,the Chinese basketball association officially launched the "small basketball" program for children under 12 years old.Small basketball programs are interesting and have simple rules,which avoid many shortcomings of adult basketball.The Chinese basketball association also launched and promoted small basketball events nationwide,creating a bigger stage for children.This paper takes small basketball games as the research object,and USES literature,questionnaire,mathematical statistics and logical analysis methods to conduct a detailed analysis and analysis of this study.Through the research and analysis of the concept of event brand,the summary and reference of other events' experience,and the successful development of other events' experience,it can be seen that the four pillars supporting the event brand are event quality,event culture,event communication and event economy.The theoretical framework of event brand building,brand building needs to start from the product,the event product maintenance,brand creation and operation of the event brand,all need the event organization to take charge of,and maintain the event brand,which is also the institutional guarantee of the event brand building.The event brand is spectator centered,and the construction and development of the event brand should be combined with the needs of the audience to develop characteristic eventsAfter these systematic analysis,the author based on the theoretical framework of event brand building and combined with the characteristics of small basketball events,conducted positioning analysis on small basketball events,and conducted brand building research on the name,logo and mascot of small basketball events.At present,the logo slogan of small basketball game still needs to be improved,and the mascot needs to be implemented as soon as possible.The study of small basketball game brand marketing,the writer summed up the research combined with the above 9 factors affecting the development of game brand,invite experts and analyze the relevant personnel,according to the results of analysis,research emphasis,combining with the characteristics of small basketball games and put forward the development of basketball tournament of small seven strategies,a.improve the quality of small basketball tournament b.strengthen small basketballgame brand spread c.shape small basketball brand culture d.seek events sponsored e.perfect small basketball sports brand group g.with big events...