Research On The Development Path And Countermeasures Of My Country's National Fitness Industry From The Perspective Of General Health

With the development of continuous economic in recent years,the people’s life has gone through the process of becoming more affluent and more affluent.Under the premise of meeting the basic needs of life,the national popularization rate of the nationwide fitness program are getting higher and higher.People are also paying more and more attention to mental and physical well-being as well as a better level of spiritual pursuit,and this also fits well with Maslow’s hierarchy of needs.Under this background,with the continuous development of China’s health industry,the concept of "big-health" comes into being with the constant progress of science and technology and the further improvement of people’s needs,and it has drawn more and more attention.At the same time,it has also been recognized by the industry and people.As an ancient civilized country,our country has a long history of developing national sports and national fitness sports.Against the backdrop of the "big-health" industry,the national fitness exercise in our country has also continuously blended the elements of modernity and fashion,and constantly absorbing the essence of foreign cultures,has successfully attracted many fitness enthusiasts.National fitness has shown a thriving situation,while the national fitness industry has also continued to develop in recent years.In this paper,to research the big-health perspective,it begins from the industrial and strategic perspective,to demand Maslow’s model as a starting point,studies according to the characteristics of national fitness,to promote national fitness for the purpose of National Aerobics from the basic concepts,from the definition of the basic concept of national aerobics,national aerobics fitness characteristics,values and development strategies and other aspects of the analysis.First of all,the basic concept of big health,big health industry,fitness industry,national fitness industry and other basic concepts are defined,analysis of Maslow’s hierarchy of needs,improvement of the level of fitness demand,and the theoretical integration of the level of fitness requirements under this background.From the fitness value,education value,social value and commercial value of the four aspects of the national fitness industry value are analysised,by means of questionnaires,the popularization of national fitness exercise,the purpose of people’s participation in national fitness training and the effect of harvest as well as expectation of the investigation;SWOT analysis of national fitness industry development path;from a strategic point of view,put forward strategies and paths for the development of national fitness industry,namely strengthening core competitiveness strategy,brand-led strategy,cultural communication strategy and industrial cluster strategy.Finally,according to the project-the status quo-the problem-the countermeasure of the thinking of "China rhyme" case analysis,and carries out a summary and outlook.As an important part of national cultural construction,especially for the significant part of national fitness exercise,national fitness industry has the practical significance of promoting positive energy,demonstrating cultural self-confidence and enhancing cultural soft power.At the same time,it also has the value of fitness,education,social and commercial value.National fitness industry has cultural,sports and commercial triple play industry advantages,but also there are cultural hybridist,the industrial chain is not perfect,the financing channels and means of promotion of a single,small-scale problems,therefore,it is necessary to seize the opportunities brought by the policy support,people’s attention,sports transformation and scientific and technological progress,and actively faces the challenges of environmental change,foreign cultural invasion,cultural diversification and institutional loss,through the core competitiveness strategy,brand-led strategy,cultural communication strategy and industrial cluster strategy,broaden the national fitness industry development channels,deepen the national fitness exercise industrialization,effectively promote the national fitness industry development,better contribute to the country’s cultural undertakings and sports,as well as provides a powerful reference for national fitness industry,sports,sports industry and other related research.