Research On The Development Path Of Chinese Traditional Archery Competitions

Under the macro background of national support for the vigorous development of the sports industry and the comprehensive revival of traditional culture,Chinese traditional archery events are facing major development opportunities.Since 2015,traditional archery competitions have begun to develop and have been launched in various provinces in the country.There are more and more traditional archery competitions of a national nature,and there are countless provincial competitions initiated by people themselves.Traditional archery events have rich historical and cultural heritage,the content of the events has also tended to improve,and the scale of the events has also expanded year by year.The development of traditional archery competitions has a certain role in promoting the local urban economy.It can also popularize traditional archery sports,spread traditional archery culture,and conform to the trend of the times.However,in the process of the development of traditional archery events,some obstacles were encountered,such as the lack of publicity for the event,the high cost of equipment,the late start of the event,and the irregular etiquette of the event.Although traditional archery events are well developed in colleges and universities,the development of traditional archery events in primary and secondary schools is relatively small,the popularity of traditional archery events is not high,and the lack of professional talents,these factors all affect the development of the event.Judging from the collection and collation of the literature and materials of traditional Chinese archery events,there are few literatures and works on traditional Chinese archery events,and there is almost no literature on the development path of traditional Chinese archery events.Therefore,this article makes a detailed investigation on the development of traditional Chinese archery events,finds out the factors that affect the development of traditional Chinese archery events,and draws out the development path of traditional Chinese archery events,and promotes the better performance of traditional Chinese archery events.development of.This paper adopts research methods such as literature data method,field investigation method,expert interview method,questionnaire survey method,mathematical statistics method and SWOT-AHP analysis method.Through expert interviews,field investigation and retrieval of literature,it has collected and sorted out the traditional Chinese shooting art.Advantages,disadvantages,opportunities and challenges for the development of the event.Based on the analysis of influencing factors,the SWOT-AHP model is constructed for analysis,and four development paths of traditional Chinese archery events are obtained.The research conclusions are as follows:(1)The advantages of the development of traditional Chinese archery events are mainly due to the rich cultural heritage of the event,the rich content of the event and the diversification of the main participants.There are disadvantages in terms of event promotion efforts,high event equipment costs,irregular event etiquette,and late start of events.The support of government policies,the support of traditional culture,the increase in consumer demand and the background of the Internet "+" have brought major development opportunities to the development of traditional Chinese archery events.However,the small number of primary and secondary school events,the lack of professional talents,the conflict between inheritance and development,and the lack of systematic planning for event development are major challenges facing the development of traditional Chinese archery events.(2)Through the construction and analysis of the SWOT-AHP quantitative model for the development of traditional Chinese archery events,the development strategy of the traditional Chinese archery events is determined as the SO strategy,and the ST strategy should also be considered.According to the weight of each factor,four development paths are obtained.Make full use of the Internet to strengthen the promotion of traditional archery events;continuously enrich the content of traditional archery events to meet the cultural consumption needs of residents;focus on traditional archery education and cultivate more professionals;make full use of national policy support and advocate the participation of diversification Change.(3)The implementation path of the development of traditional Chinese archery events is discussed in detail from the implementation principles and implementation countermeasures.The implementation principles are mainly diversified development principles,outstanding characteristics principles,market-oriented principles and overall principles.(4)Formulate implementation countermeasures for each development path.The first is to strengthen the government's macro-control,develop the traditional intermediary market for archery events,and broaden the field of cooperation with the Internet.The second is to create traditional shooter brand competitions,including designing brand elements,deepening brand memory,highlighting brand culture,market positioning and establishing a brand protection system.Furthermore,it emphasizes the combination of traditional archery education theory and practice,improves the strength of teachers,and establishes a supervision mechanism.Finally,the "trinity" development model of the government,society and schools is implemented to jointly promote the better development of traditional Chinese archery events.