Research On Service Quality And Optimization Of Online Swimming Training Institutions In Shanghai

Swimming is a kind of exercise that the public likes and loves for a long time.This is mainly due to the sport itself,which brings changes to the body and mind of participants.The rise of swimming is not only the favor of amateurs,it is also a very attractive item in international competitions.Swimming is an important part of the sports industry.The growth of the sports industry has promoted the prosperity of the swimming business.It has stimulated people to pay more attention to and enjoy swimming as a sport,which has also led to the linkage and radiation development of the swimming industry chain.This series of developments is inseparable from the improvement of people's living standards and the rapid improvement of the economy.People can choose a healthy lifestyle after satisfying diet safety and satiety,and use exercise to shape their beautiful body and healthy Mindset,choose swimming to improve your physical and mental health.The favor of the participants,the rapid expansion of the industry,the support of economic development,and the development of swimming will become better and better.In this study,13,260 user reviews from 40 swimming training institutions in Shanghai in the public comment network in the past three years were taken as the survey object.The methods of literature data method,field interview method,content analysis method,mathematical statistics method,and visual analysis method were used for research.After analyzing and researching the basic related theories and researching and summarizing 13260 reviews,the service quality indicators of swimming training institutions were designed,and 13260 reviews were sorted,coded,and statistically analyzed.According to the statistical results,it is found that the population density has a significant impact on the location and training of training institutions and their distribution in different administrative regions;the standardized management of swimming training institutions is poor;the basic system of the swimming training market is not perfect and the rules are lacking;there are many promotional activities Attract consumers with group purchases or discounts and experience lessons.In addition,current swimmers focus on the price of training courses,the water quality of the training venues,the location and the overall quality of the swimming coaches when choosing a swimming training institution.The study found that there are six problems in the service quality of Shanghai's online swimming training institutions: First,the quality of service personnel of swimming training institutions is not high;Second,the price of courses for swimming training institutions is significant;Third,the overall environment of swimming venues is poor;Fourth,2.The homogeneity of swimming training courses is serious;5.The service remedial measures are lagging;6.The service quality of swimming training institutions in various districts is significant,and the remedial measures are lagging.Through in-depth exploration of the service quality of online swimming training institutions in Shanghai,this article puts forward the following suggestions: 1.Establish a third-party comment content analysis system and pay attention to the needs of students;2.Establish a complete staff training process and standardized processes to strengthen Implementation of regular training and management rules for service personnel;3.Strengthening management of public venues and guiding small-scale institutions to regulate operations;4.Providing diversified training courses and product services,and strengthening swimming training publicity;5.Integrating resources,introducing investment and financing,Establish own training venues to enhance services.