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Research On The Construction Of A New Model For The Economic Development Of Sports Fans In My Country From The Perspective Of Popular Sports Events

Posted on:2021-02-10Degree:MasterType:Thesis
Country:ChinaCandidate:X Z LiuFull Text:PDF
GTID:2437330629489700Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
With another big fan economy in 2018,its development trend has gradually been recognized by the market and developed into the current main economic situation.When all walks of life are competing to "suck powder" to obtain economic benefits,The sports industry is faced with the current situation of insufficient sports consumption by the people and insufficient proportion of per capita sports consumption expenditure in total consumption expenditure.The State Sports General Administration has promulgated various policies to increase the proportion of the sports industry economy.The upstream of China has undoubtedly become the source of the development of the sports industry.With the improvement of China's per capita economic level and the awareness of mass sports,people gradually advocate mass sports events and actively participate in the mass sports events industry.Mass sports events should have become an important force to promote the development of the sports industry.Operation has not always met the needs of the benign development of its industrial chain,and its development process is still relatively slow.This article analyzes the source and finds that the fundamental problem lies in the problem of "people",that is,the problem of "traffic",that is,the problem of "fans".The number and quality of fans in a popular sports event are the basis for a game.Therefore,keeping up with the trend of the times and vigorously developing the sports fan economy is an important breakthrough for the sports industry to increase sports consumption.To this end,this article takes the new model of sports fan economic development as the object of inquiry,and takes the IP of China's popular sports events as the key reference object.It uses mathematical statistics,comparative analysis,logical analysis,and literature to carry out analysis and research,and strives to explore and apply it.The new model of sports fan economy operated by the IP of mass sports events in China provides practical basis for the IPization of mass sports events and promotes the consumption upgrade of the sports industry.Through analysis,this paper concludes that the potential for development of IP for mass sports events is infinite,but the correct development point has not been found,and the development of fan economy can fit the development path of the sports industry.Therefore,based on the analysis of sports fan economy,the fan economy is considered to be The only way for the development of the sports industry is the key to promoting the IPization of mass sports events.To this end,on the basis of the original fan economic profit model,a new segmentation model was built with three dimensions of "suck powder","use powder",and "convert fans to monetize".Through innovative ideas to create a new model of sports fan economics and new ways,let sports players occupy a place in the era of fans,focusing on creating a unique way to attract fans of public sports events IP,through innovative operating methods,so that fans are willing to do Contribution of consumption,in order to greatly improve the realization of sports fans,provides a realistic basis for the development of the sports industry.
Keywords/Search Tags:public event IP, Sports fan economy, Developing new models, build
PDF Full Text Request
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