Research On The Impact Of College Students' Participation In The Theme Activities Of The 2022 Beijing Winter Olympics On Their Sports Values

Of the 2022 winter Olympic Games in Beijing is China’s important historical node important landmark activities,in order to implement the relevant spirit of the2022 Beijing Olympics,the Ministry of Education,the state general administration of sports related department issued Olympics theme activities such as policy and action plan,motivate the public to the winter Olympic Games theme activity participation,improve the effect of the Olympic education,the promotion of sports values.Through literature data method,questionnaire survey,mathematical statistics,logic analysis method,the six universities in Beijing,Tianjin,Hebei university students participate in the Olympic theme activities,as well as the values of sport investigation,analysis of college students’ cognition of the winter Olympic theme activities,to participate in the situation,analyze the behavior of the college students to participate in the activities of the winter Olympics theme,college students’ sports value differences.This paper aims to reveal the correlation between the behavior of participating in the theme activities of the winter Olympic Games and sports values,as well as the influence of participating in the theme activities of the winter Olympic Games on sports values,and put forward suggestions to promote college students to participate in the theme activities of the winter Olympic Games.The research conclusion are as follows: according to the law of physical and mental development of college students,the winter Olympics themed activities can promote college students,and participation in the winter Olympics themed activities can improve college students’ sports values;college students have a high degree of attention and understanding to the theme activities of the winter Olympic Games;a large number of college students participated in the winter Olympics themed activities,college students mainly through weibo,WeChat,school for the winter Olympics theme activity information,college students to participate in the activities of online games theme is mainly the winter Olympics related website,website or news,etc.,pay attention to the relevant public,weibo,or BBS,college students to participate in the activities of offline games theme mainly winter sports experience learning activities,games culture as the theme of the game;the main reason for college students to participate in the activities of Olympic theme is to cultivate interest,leisure entertainment,pay attention to sports starts;college students’ participation intention,online participation frequency,participation way are significant differences in gender,professional,grade,college students’ offline participation frequency,participation ability are significant differences in gender,professional,the degree of satisfaction of college students significantly different in major and grade;the values of physical health of college students are significantly different in gender,major and grade,college students’ values of physical education in professional and gradesignificant differences,the source of the earth,college students’ sports competition values exist significant differences in gender,sports leisure values in gender,major and grade significant differences,the source,the sports economic values of college students in grade significant,the source of earth;different college students have different participation behaviors and sports values,participating in the winter Olympic Games has a moderating,positive influence and promoting effect on college students’ sports values;by virtue of the advantages of the winter Olympics theme activities,college students’ sports values can be cultivated,meanwhile,the theme activities of the winter Olympics should be constantly strengthened and improved.