| After the successful bid for the 2022 Beijing Winter Olympic Games,it is the top priority of the current work to build a good cultural environment for the Winter Olympic Games and promote college students to participate in the activities related to the Winter Olympic Games.College students’ perception of the cultural environment for the Winter Olympic Games and their participation in the activities related to the Winter Olympic Games are important aspects to comprehensively investigate the effect of Olympic Education in China.Through the methods of questionnaire,literature,mathematical statistics and logical analysis,this paper investigates the characteristics of students’ perception of the cultural activities of the Winter Olympic Games and their participation in the Winter Olympic Games in six universities in Beijing,Tianjin and Hebei,reveals the characteristics of different students’ perception of the cultural environment of the Winter Olympic Games and their participation in the Winter Olympic Games,and studies their perception of the cultural environment and participation in the Winter Olympic Games The interaction of activities related to the Winter Olympic Games,as well as the perception of the impact of the cultural environment of the Winter Olympic Games on the participation in the activities related to the Winter Olympic Games,and put forward the thinking and suggestions of optimizing the cultural environment of the Winter Olympic Games and promoting the participation in the activities related to the Winter Olympic Games.The conclusion shows that the Olympic education is an important part of the realization of China’s sports power,and the perception of the cultural environment of the Winter Olympic Games plays a positive role in promoting the participation in the activities related to the Winter Olympic Games;the college students in Beijing,Tianjin and Hebei perceive the cultural environment of the Winter Olympic Games as a normal distribution,with a high degree of participation and participation frequency;the perception of the cultural environment of the Winter Olympic Games has significant differences in gender and grade,with a high score for boys For girls,the scores of middle-grade students are higher than those of low-grade and high-grade students;there are significant differences in gender and major in perception of the cultural environment of the Winter Olympic Games,boys’ scores are higher than those of girls,science is higher than liberal arts;there are differences in the willingness to perceive the cultural environment of the Winter Olympic Games in grades and places of origin,middle-grade students’ scores are higher than those of low-grade and high-grade students,and urban students’ scores are higher than those of rural students;no The attitude,behavior,influence and satisfaction of the same college students to participate in the activities related to the Winter Olympic Games are different.There are differences between the college students of different genders in the attitude of participation,and the male students are higher than the female students;there are significant differences between the college students of different majors,and the science students are higher than the arts students.There are differences among students of different genders,specialties and grades in online participation behaviors,among which,boys are higher than girls,arts are higher than science,middle grade is higher than low grade and high grade;there are differences among students of different genders and specialties in offline participation behaviors,among which boys are higher than girls,science students are higher than arts students;students feel different influences in different grades and specialties There are differences in different grades,among which,boys are higher than girls,science is higher than liberal arts,middle grade is higher than lower grade and higher grade;there are differences in different majors and grades,among which science is higher than liberal arts,middle grade is higher than lower grade and higher grade;there is a significant positive correlation between perception of the cultural environment of the WinterOlympics and participation in the Winter Olympics,perception of the Winter Olympics The cultural environment of the Olympic Games can regulate and promote the participation in the activities related to the Winter Olympic Games.The perception of the cultural environment of the Winter Olympic Games can predict the participation in the activities related to the Winter Olympic Games.The regression prediction model of the participation in the activities related to the Winter Olympic Games is constructed from the three dimensions of cognition,emotion and intention of the cultural environment of the Winter Olympic Games.The explanation of the participation motivation,participation behavior and perceived influence is relatively high Well,the explanation of satisfaction degree of participation effect is weak. |