Offline Product Design Of Second-hand Trading Platform Based On Service Design Thinking

With the transformation of many consumers’ consumption concepts,people’s attitude towards second-hand goods has also changed,and the transaction volume of second-hand goods has been increasing year by year.However,the existing secondhand trading platform has many problems and disputes frequently occur,so it is a feasible topic to improve the user experience of second-hand trading platform.At the same time,the theory of service design is gradually emerging in China,which plays an increasingly important role in the user research and even the customization of the company’s strategic direction.In this background,the service design thoughts and ideas into the secondary trading platform in the design of the whole system,and put forward the combination of online business model,and carried out on the line to expand its hardware facilities design,aims to develop mutually beneficial win-win mode makes the buyer the seller,second-hand transaction platform user experience of ascension.The first part of this study investigates the existing excellent second-hand trading platforms at home and abroad and summarizes the current development trend of secondhand trading industry.Second part on the base of the service design process,using the user’s portrait and user journey map services such as design tools for the user needs to arrange,use map user requirements for the layered user demand,and according to user requirements for consolidated trading mode.The third part,makes an overall and detailed design of the offline terminal system,including the design of the transaction scheme,the appearance and structure of the terminal and the logical block diagram design of the app module changes.In the whole design process,the human-centered design idea and the concept of user participation in the design are carried through,and the user’s operation behavior when using the product is studied in depth,so that the product has better interactivity,and a complete online and offline service system of second-hand transaction is scientifically designed.Finally,random users are selected to evaluate the design,which proves that the design improves the user experience,and also verifies that the service design thinking has adaptability to the design of secondhand trading platform.