Study On Tourism Motivation And Decision-making Behavior Of Female Backpacker' Trip

The last century,after backpack travel into China,based on huge population,the number of backpackers straight up.After years of development,the development of backpack is very good.Our backpackers covering almost all ages,from youth outdoor development to young wild adventure,and even retired people around the world.However,public opinion on the backpack tourism has two very different perspectives.On the one hand,backpack tourism can help people relieve pressure and adjustment mood,so more and more people of all ages like it;on the other hand,due to the frequent occurrence of accidental injury or death,backpackers are now under great pressure from the family and society.Especially as the special group of backpackers,the female backpackers,this contradiction is more apparent atmosphere.After researched a lot of data and access,found that paper for female backpackers travel motivation and decision-making behavior is not much.Based on the above issues,this paper takes Chinese female backpackers as the research object,to find out the female backpackers tourism motivation,and on this basis,to explore the influence of different motivation on tourism decision-making behavior.Based on research content,the female backpackers as samples,according on literature review and interviews with small scale,design the questionnaire,and through the online survey,recovered 287 valid questionnaires,and use of statistical analysis software SPSS to analyze the results of the questionnaire.The conclusions of the study are as follows:(1)Based on the literature and questionnaire,constructed the questionnaire of female backpackers tourism motivation,including 15 measurement items.Through exploratory factor analysis,got 4 common factors.They were self development,social interaction,experience and sightseeing,and escape and relax.(2)Through the analysis of variance showed that there were significant differences in female backpackers tourism motivation of different demographic characteristics.Different age female backpackers have significant differences in self development and relaxing escape motivation,different degree female backpackers have significant differences in self development and social interaction and relax,and there was a significant difference between the motivations of social interaction and escape in different marital status female backpackers.(3)Based on cluster analysis of tourism motivation,female backpackers can be roughly divided into daily escape type and exploration type,daily escape type included 173 samples,exploration type included 114 samples.Using cross analysis found that,there were significant differences in travel time,the tendency of accommodation,dining and the tendency of tourism budget.