Research On The Influencing Factors And Decision-making Behaviors Of Chinese Tourists Traveling To Thailand

With the rapid development of international economic integration,people's life quality has been improved accordingly,which has caused more Chinese to choose to travel abroad.and the corresponding cross-border tourism market has been developed rapidly.As an international tourism destination country,Thailand has maintained a double growth in recent years in terms of both the number of tourists entering the country and the number of tourist agencies.The rapid development of Thailand's tourism industry can not only promote the economic growth of Thailand,but also help the corresponding development of tourism-related industries and other services.However,with the rapid development of tourism industry,it also brings greater competition among tourism industries,such as price,service quality and tourism products,which have become the means of competition among tourism enterprises.Therefore,customers' satisfaction has become the focus and the goal of the enterprises.Facing the different kinds of competition,for the Thailand tourism,how to survive and making profits in the competition has become one of the topics that researchers pay more attention to.According to the survey and statistics,Chinese tourists account for the majority ratio of the inbound tourists in Thailand.This paper explores the influencing factors and decision-making behavior of tourists to Thailand,and puts forward corresponding countermeasures and suggestions based on the research results.Firstly,this study attempts to analyze the influencing factors of Chinese tourists' travel behavior to Thailand through the data analysis of questionnaire samples,and to know the influencing mechanism of Chinese tourists' travel decision-making behavior through the corresponding analysis of different groups.Secondly,This paper uses SPSS24.0 statistical analysis software to conduct descriptive analysis,validity and reliability test,factor analysis,correlation analysis and variance analysis of the questionnaire data,and evaluates the influencing factors of Chinese tourists' travel to Thailand and the influencing factors of Chinese tourists' travel decision-making behavior.Finally,the paper puts forward the corresponding countermeasures and suggestions for the different situations.