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The Strategy Of Development Of Deyi's O2O E-commerce Model

Posted on:2016-02-09Degree:MasterType:Thesis
Country:ChinaCandidate:Z J FangFull Text:PDF
GTID:2439330482986744Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the growth of China's Internet,the development of 020 e-commerce model has become the most vital part of business.Make good use of this new system is not only able to dig more consumption potential customers,and also can adjust the various operational aspects of internal business during this period.But it is inevitable that each pattern will be faced with a bottleneck of its development,how to break the bottlenecks and maintain its stable development of e-commerce has become a question to deal with.This study discusses the following aspects unfold:first complete e-commerce model 020 own interpretation of the meaning,then the current research experts and scholars on 020 e-commerce model to analyze and classify,domestic enterprises are facing market environment as a background,proud life of the network business model to study,propose a solution which electricity supplier 020 model development.The first chapter is an introduction to the research background briefly discusses the research foundation 020 produce e-commerce model,the fields at home and abroad were analyzed.The second chapter mainly around e-commerce model 020 their theories were analyzed and the current development of domestic e-commerce model 020 for a more in-depth study.The third chapter introduces the basic situation of e-commerce model 020 proud Living Network Technology Co.,Ltd.,operating status of its development bottleneck.The fourth chapter for reasons of insufficient proud Living Network 020 development proposed four strategies needed improvement.The fifth chapter in the above analysis,based on typical cases,from financing,business process management,human resources,three aspects of the problems faced by businesses countermeasures and solutions,provide a reference for other related enterprises arc facing the same problem solving aspect of the 020.Theory,through the study of e-commerce model's research and analysis,I finally get the breaking point of 020 run mode.The current paper presents a new marketing strategy 020 e-commerce businesses for more after reading this article will actively update internal marketing mode,so that the whole of our lives in the area 020 play more uses,not only for businesses to get more benefits also let people get a better quality of life.
Keywords/Search Tags:o2o, e-commerce, network platform
PDF Full Text Request
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