Agricultural E-commerce Platform Existing Problems And Countermeasures

As the country to promote the advance of the information industry development policy and the implementation of the local governments to promote the development of electronic commerce initiatives and the attention of the enterprise e-commerce application technology, through building sales platform, using modern network marketing, e-commerce in the agricultural development good promotion and application, especially in the field of circulation of agricultural products has played a positive role, a large number of traditional agricultural products transformation operators to produce electricity, successively has emerged a large number of engaged in agricultural products e-commerce operations and service enterprises, and individuals, domestic e-commerce service platform are mainly on the series of agricultural products, agricultural products e-commerce transactions.Guangfeng structing is agriculture, but as a result of poor information, farmers often appear high not harvest phenomenon.Under the condition of market economy of agricultural production must be the demand guidance, only use the Internet, can quickly get consumers in a rapidly changing market demand information, sell in proper ways in line with the demand of agricultural products, to meet customers at the same time to improve their competitiveness.In this paper, we study on the network promotion platform operation related theory system research, based on the analysis of guangfeng agricultural product network marketing platform operation mode and result, proposed the present problem guangfeng county agricultural network marketing platform operation, aiming at the problems put forward suitable for network operation platform model and its feasibility study on countermeasures of agricultural products, in order to guangfeng county agricultural product network marketing platform development provide some practical reference guide.