Research On Marketing Channels Of Tobacco Commercial Enterprises In Inner Mongolia

With the continuous deepening of the reform and the opening up,the improvement of the market environment and industry competition mechanism,plus"the constant changes of the government function,China Tobacco has been brought in line with the world practice and entering a new competitive period—the real "tobacco marketing" is playing the important role on the market—after experiencing the stage when the benefits had been increased only by enlarging the scale,enhancing the quality and adjusting the structure.Inner Mongolia tobacco commercial enterprise is the same also.The market-oriented innovation has been taking the place of the extensive method of business model,which will force the Inner Mongolia commercial enterprise to innovate the marketing model,and then optimize the source allocation,meet the consumer demand of the cigarette,control the retail endpoint of the cigarette,strengthen the competitive capability of the marketing channels,reach the operation aim of cigarette sales network at high efficiency and low cost,finally set up the modern cigarette marketing system which is based on the market and the consumer.How do the traditional marketing transform to the modern marketing?What is the cigarette marketing like on earth?How can the Inner Mongolia commercial enterprise make success during the innovation of the marketing channels?On the basis of the above issues,combined with the personal marketing experience for many years,the writer makes the analysis of the special market environment and competition situation of the Inner Mongolia commercial enterprise's marketing channels.And on this basis,the writer puts up the proposal how to develop the Inner Mongolia marketing channels.