A Study On The Development Strategy Of Grape Wine Industry In Penglai

Penglai is the best one of grape production areas Penglai in our country to brew alcohol which has many year grape planter and the grape wine production history. In the recent years grape wine major industries such as Zhongliang and Wangchao have developed it's own raw materials base and the brewery in Penglai one after another, the Penglai grape and the grape wine industry from small to big, from weak to strong, becomes the domestic grape and the grape wine industry develops the quickest region. As the local pillar industry, the grape and the grape wine industry importance and foundational is self-evident. But faced with the today economic integration tendency unceasing enhancement, the economy more and more to the intensification, the technologizing development, the pure grape planter has not been able to adapt now the economical request. The grape wine industry development is also is goes forward in winding. This article studies how is the significance precisely lies in the grape wine industry in marketing, the organization management and the enterprise manages the idea to unite in together, moves towards the world for the grape wine of Penglai profession to make the contribution.The paper poses marketing strategy suiting the actual situation for Penglai grape wine industry based on marketing theory, by analysising relevant data and cases from local wine business in this industry market. Duringh the writing process , abundant data of this industry are cited on the status of the entire wine industry and competition are analysised from macro to micro-features, the exterior to the interior. Upon the clear status and trends of the wine industry ,by applying the SWOT analysis in grape wine industry, combining marketing mature theory, the goal of the wine market are fractionized and positioned, marketing strategy and the choice of implementation and control, a detailed analysis use of strong and weak case presented different brand marketing model counterpart, and in building Penglai grape wine "regional brand" development strategies, through the production and operation strategy and quality management theory, and further proposed the establishment of a model framework for the operation of market diversification.The papers use a lot of icons and various analytical tools, models, the entire thesis concerning strategies, marketing, organization, management, enterprise...