Research On The Development Strategy Of Hohhot Investment Co., Ltd

Hohhot investment limited liability company is a state-owned enterprise,which was hold by the government.Its main function is to represent the city hall to manage the state-owned property that was entrusted by the state-owned assets management departments;to commitment the investment behavior of the government;to complete the task of investment and financing that was entrusted by the government;to realize maintain and increase the value of the state-owned property.The paper bases on the strategy discussion of the domestic and foreign scholars and entrepreneurs and combines classroom knowledge.It analysis the history,present situation,the economic environment and policy environment of the target enterprise-Hohhot investment company's specifically,and pointed out the current advantages and disadvantages of th e enterprise.Making use of advantages of resources,make up for the shortcomings,And it adjusts on the equity structure of the enterprise,the existing business and human resource management substantially.Finally,develop a set of strategies for the company.As the government holding of state-owned enterprises,Hohhot Investment Company's advantage is the strong support of controlling shareholder,who has the government background,the existing business stability,and the strong strength of financial and raise funds ability;disadvantage is ownership structure unreasonable,the level of management needs to be improved,human resources management to be perfect.The paper uses strategic management theory to analysis the goal enterprise specifically and also combines the working experience and personal experience of the author in the state-owned investment company.It is directed to solve actual problems,including SWOT analysis model as the tools of strategic analysis.The paper wants to find out the breakthrough,and reaches the purpose of strategic transformation through out the empirical analysis of the opportunities and threats faced by the company and the exited advantages and disadvantages in it.This strategy can be summarized as:integrate the resources of Hohhot investment company and the parent company—Inner Mongolia financial investment group and its subsidiary.Forming a holding group based on the parent company;adjusting ownership structure;choosing the existing business;with shareholders' advantage and financial advantage and finance and investment business as the core to strengthen financial and with financial business close industry;participating in risk investment business selectively;strengthen the management of human resources;paying equal attention to strategic investment and financial investment;combining financial investment and industrial investment to realize the strength target,and the company will be created a powerful enterprise groups.