The Development Strategy Of Tianqin Investment Management Company Limited

Our country is in the transition period of economic development and reform period.The transformation of enterprise development is imperative.At these stage,the overall national development goals is to promote transformation across.This wills no doubt to the development of enterprises in our city has brought new opportunities.Qinzhou District of Tianshui state owned Assets Investment Management Limited(hereinafter referred to as the Tianqin state-owned Property Investment Companies),Is Qinzhou District People's Government in February 2007 to set up,Belonging to the district government direct management.At present,the affordable housing construction project construction as the main,With the construction of the government of other people's livelihood project construction as the auxiliary,The overall development is relatively stable.However,in the long run,the company's business is single,the system of investment and financing mechanism for the lack of innovation,sustainable development is not high.In order to sustainable development,seize the opportunity of reform as soon as possible,can make implementation of the development strategy is very necessary.According to the strategic theory of enterprise strategy,the basic theory of enterprise development and the government oriented institution transformation strategy as theoretical support,analyse the strategic environment of the company.By using PEST analysis method,analyze the macro environment of the company.Get the business opportunities and challenges currently of the company face in the macro environment.At the same time,using Potter's "Five Forces Model",it is concluded that enterprises subordinate to the industry environment.at present,On the basis of,this thesis uses SWOT analysis method,analysis the strengths,weaknesses,opportunities and threats of the enterprise,bargaining power of buyers,potential competitors enter the ability,ability to substitute alternative,the competitiveness of the competitors made comprehensive analysis,Results show that: enterprise at present development has entered a bottleneck period,the existing projects are nearing completion,the sustainable development is not strong,fierce market competition,enterprises need to broaden the path of development.According to the enterprise present situation,and ultimately determine the diversified development strategy.According to the company's existing business,the establishment of financial companies,construction companies,property companies,design companies,and eventually established Tianshui city assets investment management Group HoldingsLimited.According to the diversified development strategy theory,in continued to push forward the reform of institutions and company development bottleneck period under the dual background of using timely and suitable policies to raise the based,through the diversification of business,diversified practice and development ideas diversified,using three pronged to protect the Tianshui China investment company diversified development strategy implementation in the existing core competence.Through the innovation of management mechanism,improve training mechanism;make the reward mechanism,fostering the concept,innovative marketing means,in environmental protection,the innovation is new enterprise development theme in five ways to ensure the implementation of diversification strategy in the company.These measures can effectively change unit slack work style and stimulate staff's work enthusiasm and creative,to improve the technical level of personnel,business quality and service concept.Gradually establish corporate culture,through enhanced employees a sense of ownership and responsibility sense so as to better promote the steady implementation of the diversification strategy,to help companies achieve development by leaps and bounds.