Research On Baoshang Bank's SME Credit Marketing Methods

Because of the rapid changes of international and domestic economic and financial situation,the competitions in the financial industry,especially in the banking institutions become more and more intense,a severe challenge is posed for China's banking industry,especially the development of city commercial banks.How to remain invincible in the competition,the promotion of marketing methods and application is imperative.As the most vigorous part in the national economy,small and medium-sized enterprises play a more and more important role in the development of national economy.But in a long period,owing to some characteristics of medium and small-sized enterprises themselves,they seem to be the "vacuum" areas in financial services,which cause the difficulties in financing activities.Along with the smaller profit space of traditional banking business,all financial institutions divert their attention to the financial markets of the small and medium-sized enterprises.Under the guidance of the "six mechanism" principle which used for supporting financial services for the small and medium-sized businesses,Baoshang Bank is continuously improving the financial marketing work of small-sized enterprises,and melting a set of marketing methods which have characteristics of Baoshang Bank,including initial stage of direct promotion along the streets,the starting phase of interactive marketing methods,the development stage of institutional marketing methods and promotion stage of high-end marketing methods.On the basis of fulfilling the sustainable development of its own financial business in basic level,this article summarizes the measures of promoting these marketing methods,which will make some contributions in improving the social credit environment and promoting the social harmony.