The Relationship Between Opportunity Identification,Entrepreneurial Intention And Performance

Although there have been a lot of research results about the entrepreneurial process and its influencing factors,the study of entrepreneurial activities is still in the stage of interpretation.The entrepreneurial process research begins with the theoretical research and occupies an important position.In many of the theories that explain the entrepreneurial process,there is no broad consensus on the starting point of the entrepreneurship.At this stage,there are two mainstream standpoints of business process starting point: some scholars believe that the starting point for entrepreneurship is the identification and discovery of entrepreneurial opportunities,the other part of the scholars believe that the starting point is the entrepreneurial intentions.For a long period of time,foreign academic researchers have believed that the intention of entrepreneurship is the starting point of the business process and a wide range of psychological and organizational behavioral background theory support this view.With the deepening of the entrepreneurship research and the study paradigm shifting,the study of entrepreneurial opportunities has become the undisputed core and focus of entrepreneurial theory research.With the importance of entrepreneurial opportunities continues to improve,some researchers have suggested that the identification and discovery of entrepreneurial opportunities is a starting point for the entrepreneurial process.The existing theoretical research results have confirmed that the entrepreneurial opportunities and entrepreneurial intentions have a significant positive impact on corporate profitability and growth,but lack an in-depth study of the relationship between entrepreneurial opportunity recognition and entrepreneurial intentionsThis study takes "the relationship between entrepreneurial opportunity recognition and entrepreneurial intention at the beginning of entrepreneurial process " as the research topic and carries out research work in accordance with the standardized research steps including " find questions,related theory review,hypothesis derivation and model construction,data collection and analysis,hypothesis and model test,draw conclusions and discuss".In the research process,we try to solve two key issues: What is the starting point for entrepreneurial activity,entrepreneurial opportunity identification or entrepreneurial intention? How to achieve the effect that starting point do for the business profitability and growth.In order to solve the above problems,this research systematically summarizes the existing research results about the starting point of entrepreneurial progress.On the basis of this,the starting point of the entrepreneurial process is classified and the descriptive statistical method and the hierarchical regression method are used for further analysis.At the beginning,this article first proposed the classification method of opportunity start entrepreneurship and intention start entrepreneurship.Afterwards,the study takes the entrepreneur as the object of study and uses empirical analysis method in order to explore the mechanism that entrepreneurial opportunity identification and entrepreneurial intention do in the entrepreneurial performance.In the part of hypothesis proposed and model construction,this research puts forward seven main hypotheses and eight sub-hypotheses,and constructs two models of the opportunity start entrepreneurship model and intention start entrepreneurship model.In this study,we obtain the data by surveying 332 entrepreneurs,and the hypotheses are tested by the method of hierarchical regression analysis.The study found that: the opportunity start entrepreneurship and intention start entrepreneurship are objective existence.This classification can explain most entrepreneurial process.In the opportunity start entrepreneurial activity,entrepreneurial intention plays a full intermediary effect between entrepreneurial opportunity identifying and entrepreneurial performance.In the intention start entrepreneurial activity,entrepreneurial opportunity identification plays a partial intermediary effect between entrepreneurial intention and that entrepreneurial performance.The innovation of this study is as follows.At the beginning,this article first proposed the classification method of opportunity start entrepreneurship and intention start entrepreneurship.This classification method based on the entrepreneurs' early mentality in the entrepreneurial process and provides a new classification perspective for the development of entrepreneurial theory.Further more,the study validated that opportunity start entrepreneurship and intention start entrepreneurship have impacts on entrepreneurial performance.Entrepreneurial opportunity identification and entrepreneurial intentions have different effects in the two processes.This study initially confirms the significance of the two categories of entrepreneurship,as well as the mechanism between the variables.