A Feasibility Analysis Of PV Power Plant Of AT New Energy Lt.

With the rapid development of world economic,contradiction between of growth of economic and energy depletion,contradiction between of environment protection and energy production are becoming more and more serious.To exploit clean and renewable energy and maintain the sustainable development is becoming the key problem.As an almost inexhaustible renewable and totally non polluting energy source,solar energy has great developing perspective.Striving to develop photovoltaic power generation is determinate to be one of the most important energy strategies of our country.However,although the photovoltaic industry is developing rapidly recently,the industry chain is immature.There are high risks on the investment of photovoltaic power station.Firstly,photovoltaic industry is affected by policies and its benefit has a time lag,which led to the high variability.Secondly,photovoltaic power station investment should match the strategy of company.Investment of photovoltaic power station without the feasibility study,not only might led to the financial loss,but also would led to the deviation of strategy.Thirdly,operation of photovoltaic power station after investment also needs a detail plan.Therefore,from the aspect of the industry development trend and characteristic,comparing the different business models,deeply analyzing the financial and strategy benefits and the risks of investment of photovoltaic power station,is very important before the investment.As AT new energy company an example,this paper introduces the photovoltaic industry and analyzes the developing history,suggests investment in photovoltaic power station still has great development space.In the next part,after deeply analyzes the competitive advantage of AT new energy company,this paper studies the feasibility and necessity of investing in the photovoltaic power station according to the company strategy,analyzes the financial and strategy benefits,including demonstration effect,driving the core business,brand effect and so on.Building and operation is a long-term period,including choosing address,investment,construction,operation,which has so much risk.To analyze and prepared risks aversion solutions is also most important part of this paper.