Research On The Development Of "ABC E-Butler" E-commerce Platform In The Context Of The Internet

At present,with the rapid development of Internet industry,the influence of Internet businesses is also increasing.Especially the financial businesses launched by BAT Internet companies have a huge impact on traditional banking businesses.For example:alipay,caifutong gradually occupied bank settlement channel,from a certain extent enables customers to get rid of the traditional bank settlement,resulting in channel disintermediation;the Internet financial products such as the balance treasure,the zero money treasure and the financial management are emerging in an endless stream,and the bank's customer funds flow out of the body,which leads to the loss of bank funds.Many electricity providers,such as Alibaba and Jingdong,have expanded to the credit and financing areas of small and micro businesses,directly affecting the assets business of banks,based on customer consumption data accumulated over the years.In order to improve the existing situation and take the express business of e-commerce as quickly as possible,commercial banks have "upgraded",actively create e-commerce platform,and carry out e-commerce financial services.The new "e housekeeper" of the Agricultural Bank of Agricultural Bank has promoted the development of the Agricultural Bank in the field of electronic commerce to a certain extent since its launch.However,with the continuous development of Internet technology,commercial banks have ushered in huge business opportunities and challenges.At present,the innovation of e-commerce services in domestic banks is scarce,and there is no deep cooperation between the commercial platform of the bank and the business operation.In the future,where is the road to the development of commercial banks in the future,for the Agricultural Bank of China,how to develop our own advantages,foster strengths and circumvent weaknesses and create an electric business road with its own characteristics is a question thatneeds to be thought in the face of every agricultural bank's staff in the field of electronic commerce.Based on the above background,the first chapter of this paper briefly describes the research background,research significance,research contents,research methods and research ideas of the e steward business platform of Agricultural Bank,and makes a brief introduction to the innovation of this paper.The second chapter summarizes the literatures about Internet finance theory,the motivation of commercial banks to develop e-commerce platform,and the advantages and disadvantages of commercial bank e-commerce platform,and makes a quick review of relevant literature.In the third chapter,through literature research,comparative analysis,SWOT analysis and the application of investigation and research method,taking LC Agricultural Bank of Shandong Province as an example,the development status of Agricultural Bank E steward business platform is analyzed.The fourth chapter puts forward a series of suggestions and suggestions in view of the problems arising from the e-commerce platform of LC Agricultural Bank of Shandong province.The fifth chapter puts forward the implementation guarantee of the optimization plan.The sixth chapter makes an analysis and summary of the full text,and puts forward a further prospect and concluding remarks.The caf e steward e-commerce platform as the research object,mainly studies the development strategy in electronic commerce market,the main practical significance mainly contribute to the Agricultural Bank to fully meet the service needs of customers,to help the Agricultural Bank change management concept,improve the core competitiveness,contribute to the adjustment of the Agricultural Bank the profit structure of its own,to help agricultural banks to deal with competition.The Agricultural Bank "e house" as an example,analysis of how to proceed from their own construction,build a comprehensive and mature business platform and security system of the bank,the development of electronic commerce and decision plays a certain role in promoting and summary,but also provide a reference for the industry development of e-commerce business.