A Study On The Customized Marketing Strategy Shangyi

Customized marketing is the focus of the future development of garment enterprises.The Shang Yi company's characteristics based on.Analysis the deficiencies in the existing marketing process,and actively seeking reasonable customized marketing mode of development and application.Is Yi company management and the marketing strategy of in-depth research and analysis,combined with the present trends in clothing market,planning and design to meet the requirements of the market,to the customer oriented customization marketing strategy,to promote the company's long-term development.Customized marketing is the focus of the future development of garment enterprises.The Shang Yi company's characteristics based on.Analysis the deficiencies in the existing marketing process,and actively seeking reasonable customized marketing mode of development and application.Is Yi company management and the marketing strategy of in-depth research and analysis,combined with the present trends in clothing market,planning and design to meet the requirements of the market,to the customer oriented customization marketing strategy,to promote the company's long-term development.The development trend of combining the characteristics of customized marketing,apparel consumer market and customized marketing mode to Shangyi company's marketing model as the starting point,the application of customized marketing mode to Shangyi company's marketing strategy,put forward some feasible strategies for customized marketing Shangyi clothing company,including the establishment of customized marketing strategy the concept,pay attention to the experience and consumer customization needs to establish a rapid response mechanism,online customization and store customized integration,establish and improve the service system,improve the management status in Shangyi company at the same time,put forward the corresponding security measures,including brand building,strengthen personnel training,enhance internal communication and industrial chain effective coordination and keep innovation.Thus,to enhance its competitiveness in the market,but also for the clothing industry in the new economic situation to provide better development.