Research On Customized Business Marketing Model Of Domestic High-end Clothing Brands Based On Intelligent Manufacturing

High-end clothing brand is a unique brand that has characteristics and product attributes,and the brand value is far greater than the value of its products.High-end clothing brand in addition to the quality of goods?workmanship?surface materials and other aspects of choice,its brand culture?content and value-oriented aspects can reflect the consumer's social status?lifestyle?economic income and other aspects of values.High-end clothing brands need to be innovative marketing model in order to obtain a higher market share,better customer service,to achieve their own value.Subjects in the extensive access to relevant domestic and foreign literature and market research on the basis of depth to the enterprise field,a comprehensive high-end clothing brand positioning,development,development and marketing and marketing of the whole process.Then,based on Santo singo brand as an example,the intelligent realization process,STP analysis and brand marketing strategy of apparel customized business model based on intelligent manufacturing are demonstrated On the basis of this,this paper puts forward the customized business model based on the intelligent manufacturing,the customization of the clothing,the marketing innovation and the integration of the supply chain,and puts forward constructive suggestions for the problems in the process of the operation and extension solve suggestions.