Development Strategy For Ningbo S Mould Company

The mould industry is an important support industry during the product development process,serving as an important link between the product designer and manufacturer.Chinese mould industry gained a rapid growth in 21 century which offered good opportunities for the development of many mould companies.With the fierce competition environment at home and abroad,the technological updation of the mould industry,the improvement of the equipment and the broaden of the manufacturing scales,the mould companies should bare in mind how to seize the opportunities and face challenges.Therefore,enterprise strategies become the most important.There are six parts in this article:the first part reveals the history and the state of S mould company,and then comes up with the roadmap and research method of S mould company;the second part introduces the theory of strategy-making process;the third part analyzes the external environment of S company in detail,using the PEST analysis and Michael Porter's five force model,and highlights the macro environment and the industry environment;the forth part analyzes the internal environment,especially from the resources and capabilities' perspective;the fifth part chooses appropriate strategies for S company with the help of SWOT analysis;the last but not the least is about the introduction of the implementation of the strategies.Nowadays,many mould industries are facing similar problems as with S company,hope the study of this article will give a hand as to the strategies of these companies.