Research On Development Strategy Of Ningbo Sellersunion Group

With the developing of China's reform and opening up and the development of globalization,China's export products are greatly enriched,but the homogenization competition is serious,which is a typical buyer's market in many product areas.At the same time,with the development of information technology,traditional import and export traders are struggling.Since twenty-first Century,China's demographic dividend has gradually ended,and Lewis' s turning point has begun to lose its international competitiveness in a number of products.Therefore,the enterprise must rearrange the strategy again in order to achieve sustainable development.This paper takes Ningbo Sellers Union group as the research object,Ningbo Sellers Union group is a general merchandise import and export business is the core business of import and export enterprises,has been adhering to the asset light business way to keep enterprises to build flexible,team cohesion,driving force and execution,the successful implementation of the import and export business for many years of rapid growth.The company after years of proprietary trading profit accumulation,already has a strong economic strength,investment in shares of its own funds to the group of equity investment fund,international logistics,tourism,film and cultural projects,the company is stepping to the core business,expand the related fields,integrated group of companies to build foreign trade ecosystem development.Based on the theory of enterprise development and competitive strategy,this paper first outlines nine major problems faced by the Sellers Union group in the development process,and puts forward the development strategy needs under the new situation.The course of development and main views of the development strategy at home and abroad are briefly described through the investigation of multi party data and the courses taught by the big workers.According to the research strategy of development strategy,this paper first analyzes the internal environment of Sellers Union group's organization management,finance,channels,marketing and human resources.Then use PESTLE model macro environment analysis from the aspects of politics,economy,social culture,science and technology,environmental protection,law six factors,using five forces model of Sellers Union group competition in the industry are analyzed,and according to the four types of services on the main competitors Sellers Union group to do the analysis.On this basis,using SWOT analysis method,the opportunity and the direction of enterprise development is faced with,the final plan development,the development strategy of related diversification Sellers Union group stability,and from six aspects of organization management,financial management,research and development,human resource management,marketing management,enterprise culture construction makes specific strategic proposals the implementation of the goals.Finally,it puts forward the safeguard measures for the development strategy of Sellers Union group from eight aspects.