Based On SWOT Analysis Ningbo Harbor Containerized Traffic Development Research

If an enterprise wants to obtain the considerable development in the keen competition, needs the internal and external condition of business science earnest analysis which faces to the enterprise, the formulation to suit this enterprise development the strategic plan, and carries on the effective implementation, causes the enterprise to step onto the health, the fast development road. Along with the center economy's development and economic structure's adjustment, containerized traffic's demand will grow unceasingly. Ningbo Port as our country important harbor, is facing the good political economic environment, its containerized traffic development is rapid, but its development also has some restriction factor. For the better promotion its containerized traffic's development, Ningbo Port must carry on the long-term plan to its future development. Through the development project, realized clearly to enterprise's superiority and the insufficiency, and found the path which suited itself to develop. Therefore, this article is for the purpose of utilizing the SWOT analytic method, conducts the research to the Ningbo harbor containerized traffic development. This article altogether divides into six parts:The article first chapter is an introduction. This part introduced this article studies the background, the significance as well as the goal, and has carried on the introduction to the research technique and the research line.The article second chapter for harbor containerized traffic elementary theory summary. Therefore, this part introduced the container related theory and the enterprise strategy related theory. In the enterprise development strategy theory, the article introduced the enterprise development strategy concept, the enterprise development strategy management as well as the enterprise strategy management commonly used computing technique and the tool introduction and so on. Introduced that the containerized traffic developmental strategy theory is this article conducts the research the rationale.The article third chapter develops the inside and outside environment analysis for the Ningbo Port containerized traffic. The article first has carried on the outline to Ningbo Port. Then article multianalysis Ningbo harbor containerized traffic development external environment and internal environment. The article fourth chapter for Ningbo Port containerized traffic environment SWOT analysis and strategic choice. The article in carried on the analysis to the environment in the foundation to carry on the SWOT analysis to it. Based on this had pointed out the Ningbo Port containerized traffic's strategic choice, and set the Ningbo Port containerized traffic strategic target and the strategic localization.The article fifth chapter for Ningbo Port containerized traffic developmental strategy implementation ponder. After Ningbo containerized traffic overall strategy formulation, must take the corresponding measure to implement these strategies, these measures are mainly: Further strengthens the harbor infrastructural facilities, to speed up the harbor technological innovation dynamics, to formulate and to implement the talented person developmental strategy, to further strengthen the containerized traffic the informationization construction, to further raise harbor containerized traffic service level and so on..Finally the article draws the research conclusion, and has carried on the forecast to the related question.