Research On The Development Strategy Of Yunnan Tobacco Industry Enterprises

From the macroscopic economy,the external environment,the world tobacco development regularity and development trend,at present the production and marketing of tobacco whether total,absolute,or growth,have entered the low-rising development period,the trend will be the main characteristics of the tobacco industry in China in the future.The development way of tobacco industry from the emphasis on inputs to pay attention to the efficiency of the promotion,the development of innovation driving mode,the development is from traditional growth point to the endogenous innovation growth.From the long term,Yunnan tobacco industrial enterprise overall face "share,structure,control costs,growth" of the four big pressure.In the next five years will be in Yunnan tobacco industrial enterprise development an important period of strategic opportunities,to adapt to,grasp,leading the new normal,to further study how to realize the transformation and upgrading.In this paper the development direction of tobacco industry in Yunnan province as the research object,analyses the current situation of the development of international and domestic tobacco industry and the tobacco industry in Yunnan province enterprise development situation,internal and external environment of Yunnan tobacco industry enterprise to carry on the comparative analysis,deeply discusses the advantages and resources,Yunnan tobacco industry's own development direction,the support ability,etc.,SWOT analysis,explore the research of Yunnan tobacco industry transformation and upgrading of enterprise development train of thought.In the next five years will be in Yunnan tobacco industrial enterprise development an important period of strategic opportunities,to adapt to,grasp,leading the new normal,to further study how to realize the transformation and upgrading.Yunnan tobacco industry system in the domestic tobacco market occupy 20%of the share,and involves a variety of industrial investment.Study how to realize the transformation and upgrading of development,under the new normal for summarized in view of the current market environment and policy environment for the development of ideas and operation method,not only has stronger realistic guiding significance,as well as China's sustained and healthy development of the tobacco industrial enterprise provides a valuable reference significance of reality.