Study On The Core Competence Of Rural Credit Cooperatives In City A

Rural Credit Cooperatives is the main force of China's rural financial market,and plays a very important role in promoting the development and upgrading of regional economy.It is to serve the agriculture countryside and farmers as its purpose,to support the development of rural economy and community oriented local financial market positioning.Compared with other Commercial banks,Rural Credit Cooperatives have their special characteristics.Firstly,they belong to small financial institutions in our country;secondly,they take the counties as the main markets;thirdly,their main customers are small and micro enterprises,non-farm natural persons and peasants in rural areas.Since the reform of the unified legal system of Rural Credit Cooperatives in 2003,the property rights of Rural Credit Cooperatives have been further clarified,and the management systems have been further improved.With China's rapid economic development in ten years,the business of credit cooperatives will also enhance the further operating strength,the Rural Credit Cooperatives have become the key of China's financial market participants in power.At present,China's economic development is facing the growth in the schedule change,structural adjustment pains and stimulus digestion period three superimposed situation,at the same time,economic development will be a long time in the operation of L type at the bottom of the growth form.With China's macroeconomic downturn,the deepening of the financial market reform,the rise of the Internet banking,the banking sector will continue to face the competition and increase.Since 2014,most of the bank's business grew rapidly while profit growth slowed down,non-performing loans rose,some banks also experienced negative growth.In this economic environment,China's Rural Credit Cooperatives also face enormous pressure on the operation and competitiveness.This paper is based on the above background,select Rural Credit Cooperatives in city A as an example,A rural credit cooperatives of the city as a local small financial institutions,how to enhance their core competitiveness and how to develop have become imperative in the survival of the fittest competition in the market.Compared to other commercial banks in terms of asset size,level of management,human resources and technology of construction,there is a big gap between A rural credit cooperatives of the city,in resisting risk and respond to fluctuations in the economy and the opportunity to grasp,Rural Credit Cooperatives in City A is still insufficient.This requires Rural Credit Cooperatives going on to explore business development model to enhance the core competitiveness.This paper uses the competitiveness theory,Potter's five forces model,SWOT analysis,PEST analysis and other management theories with the enterprise strategic management perspective,a comprehensive and systematic study of the core competitiveness of Rural Credit Cooperatives in City A,points out its deficiency and put forward suggestions to improve the core competitiveness of Rural Credit Cooperatives in City A.Through the research on the core competitiveness of the rural credit cooperatives in City A,the Rural Credit Cooperatives in our country cope with the challenges of the macro environment,and constantly enhance the core competitiveness and achieve sustainable development,which can be use for important references.