Research On The Evaluation Of Fujian Post Express Customer Value Based On AHP

Express industry is an important part of modern service industry,it is a modern leading industry of promoting circulation way transformation and consumption upgrading,and it has played a positive role in reducing circulation costs of the origin,supporting the electronic commerce,serving production and living,expanding employment channels,it has been a important industry of our national economy and a new economical growth point.The scale of China express in excess of the United States,has become a big express power in global,the rapid development of express industry have created favorable conditions for delivery service companies' rapid expansion,but in face of the large target audience,delivery service companies in a dilemma.With the rapid development of express delivery market,the user present a diverse and complicated demand for express service at the same time,but the resource of the enterprise itself is limited,the development of the enterprise can't keep up with the explosive growth market,if the enterprise cannot to value and manage the customer value effectively,it cannot targeting in implementation of customer relationship management,enterprise would waste precious resources on inefficient customers.The Fujian Post Express&Logistics Co.Ltd(Fujian EMS)is a branch company of China Postal Express&Logistics Co.Ltd.It is the largest Courier service providers in Fujian province,with an increasingly competitive market,the short of customer relationship management(CRM)becomes increasingly obvious,how to identify valuable customers,and manage the customer value effectively,so as to adjust the enterprise strategy and the reasonable allocation of resources,become the difficulty of the Fujian EMS development.This paper analyzes the current situation and problems of customer relationship management in Fujian Province by analyzing the development situation and competitive situation of China Post Express Logistics Co.,Ltd.,The method of expert questionnaire is used to obtain the customer value evaluation index system,and the AHP analytic hierarchy process is used to determine the customer value evaluation model.According to the customer value evaluation result,the customer value is given the suggestion.Firstly,this paper takes Fujian EMS existing Customer relationship management as the research starting point,through analyzing the existing management problems,thus put forward the importance and necessity of the customer value evaluation for Enterprise development strategy.Secondly,to construct Fujian EMS customer value evaluation index system.This paper takes the two dimensions of customer current value and potential value as the starting point of study,and analyzes the indexes and weights of value evaluation by means of analytic analysis and expert method,and takes empirical analysis of Fujian EMS part stock customers as an example.Finally,putting forward the Fujian EMS customer value promotion path and strategy from the marketing system construction,system construction,service strategy,to lay a foundation for improving Fujian EMS marketing ability,keeping their own advantages,and achieving a long-term stable development.