The Development Strategy Research Of Southwest Trade City

China's(Luzhou)Southwest Trade Center(hereinafter referred to as Southwest Trade Center)is the largest one-stop integrated commercial platform in South Sichuan,with the largest scale,the most convenient transportation,the most complete category and the most complete supporting facilities.With the deepening of the Western development strategy,Sichuan and Chongqing region is gradually play the role of the central city to line point to point to the surface,and gradually formed economic zone with the characteristics of cross-administrative regional in western China and led the development of other regions,which brings great opportunities for Southwest Trade Center.On the other hand,with the rapid development of e-commerce,market competition is becoming increasingly fierce,the future development of the Southwest Trade Center is also facing a severe test.Based on this background,this paper studies Southwest Trade Center.Through the concrete analysis of the internal and external environment of Southwest Trade Center,SWOT analysis is used to summarize the advantages and disadvantages of the project,as well as the opportunities and challenges,and then put forward some suggestions on how to solve the existing problems and put forward the relevant strategy implementation plan.This article includes six chapters.In the first chapter,related background,research significance,research framework and research methods are illustrated;In the second chapter,related concepts and theoretical basis are briefly analyzed;The third chapter uses the method of PEST macro environment analysis and Michael Porter's Five Forces Model to analyze the external environment from the angle of macro and medium;The fourth chapter mainly analyzes the internal environment from the aspects of the development of Southwest Trade Center,the logistics facilities,the management of merchants,the purchaser,the logistic and so on;The fifth chapter is to use the SWOT analysis method to summarize the advantages and disadvantages of the project as well as the opportunities and threats,so as to locate and select the project strategy and development plan,put forward the specific strategy and development plan implementation plan;The sixth chapter summarizes the research conclusion of this article and puts forward some enlightenment to the industry.The study found that,from the external environment,in the domestic demand and policy support,the wholesale and retail industry in the future has a certain development prospects,but the industry is highly competitive,the homogenization of products is becoming increasingly serious,sales profit margins have been compressed,the external environment has certain opportunities and threats.From the internal environment,Southwest Trade Center is large in scale,complete in variety and large in volume of transactions.Studies suggest that the strategy should be to build e-commerce center as the core of the future development of Southwest Trade Center,adhere to informatization construction,fine management,construction of information delivery logistics procurement mode,gradually change to the Internet + modern Trade Center,in maintaining the Southwest Trade Center's market share under the premise of improving Southwest Trade Center's image and influence.According to the scientific strategy formulation process,this research has certain practical significance for the future development of Southwest Trade Center and industry.