Research On The Marketing Strategy Of Car Sharing In A Company

The sharing mode of economic development,the traditional car rental market is more accurate differentiation,refinement,also some traditional leasing business are marginalized,alternative.Car sharing mode,"lease" is a car sharing recycling mode,refers to the hour or day calculated to provide car with is rental service hours consumers can according to personal demand for cars and car rental reservation time,the charges will be calculated by the hour."Car sharing" as a new concept car,is now in the United States and Europe some countries become more and more popular.Based on the traditional economy to the rental car sharing when the car This paper for the car development,timeshare rental marketing strategy research,in order to get the guidance car sharing lease marketing suggestions,in-depth development of the automobile leasing promote.Study on A company automobile lease marketing case,draw the following conclusions:A customer oriented car sharing lease marketing,mainly marketing staff as the main force,with the help of network television newspapers,outdoor advertising and marketing to achieve promotion and sales services,and advertising for the brand promotion and construction has certain auxiliary function.Because of lack of marketing personnel for the understanding of the characteristics of analysis is not accurate,and the original marketing idea and the marketing mode does not change and other factors,resulting in A company of the automobile lease marketing appeared in the single channel problem,the promotion effect is not obvious,the final product sales and marketing for customers To improve the adhesion of the households had little effect.According to the important significance for the sharing of demand for cars and car sharing rental time reasonable marketing,combined with A's shared problems and causes of car rental in the time in marketing,this paper,in A's subsequent marketing,should keep pace with the times change ideas,improve the marketing strategy through the reasonable,environment analysis,to determine the difference and the experience marketing strategy,take the network marketing and flexible marketing methods,the characteristics and preferences,brand,marketing innovation and product price,also need to have the organization,management,investment and system of security,to improve marketing effectiveness.