Bicycle-Sharing In China

With the development of society and economy,social and economic problems such as overcapacity,excessive waste of resources,continuous traffic congestion,and serious environmental pollution have frequently threatened the sustainable development of society and the environment.With the significant advancement of information technology,relevant social issues have potential solutions.Taking shared bicycles as an example,through the application of the new IT system,it has brought new employment methods and business models to the society,effectively improved and optimized the traditional industry management methods,achieved accurate matching of supply and demand,and effectively improved resources.Use efficiency.It has brought a favorable promotion role for the solution of social problems.Then Mobike and ofo are the main research cases,and the birth and development process of the shared bicycle industry is stated.Then the background and positioning of the Mobike and ofo are presented from the background,positioning and concept,product design,marketing strategy,development process and business model.information.In this paper,Mobike and ofo are the main research cases,the history and existing problems of the bicycle-sharing industry are stated.Then the sharing economy model is used to form the three elements and the driving forces related to analyze the core elements and causes of the birth and development.Comparing the design of Mobike and ofo pile-free bicycle products,explore the commonalities and differences between them,and launch the development strategy of the competitive strategy in the development process of Mobike and ofo.Then analyze the value brought by the new information technology system to the new capabilities and capabilities conferred by Mobike and ofo.Then think about the reasons for sharing existing bicycle problems.In the last chapter of the article,based on the results of the previous analysis,I tentatively propose the sharing of existing bicycle problems,and from the shared economic model,propose the inspirational thinking of how the traditional industry can solve the development dilemma,and how to embrace the changes of environment and technology.Use the IT empowered sharing economy to empower traditional businesses.