Research On The Impact Of Personal Financial Management Business On The Performance Of Commercial Banks

Since China's economic aggregate has been improved,the per capita income level of residents is also increasing,many residents began to have the demand and willingness to manage personal wealth,the traditional deposits business have already can't meet the needs of residents.It is because of the rich variety of financial products,rarely occupied bank funds and many other advantages,the development of China's financial services of commercial banks is very fast.But the risks of personal financial business to the bank also accumulated in quietly.In the second half of 2016,due to the poor financial market performance,financial products yields was suddenly falling,and broke the 4% yield bottom line,which caused Banks bearing the huge losses,and even a lot of wealth management products default last year.under the environment of the interest rate marketization accelerating,financial disintermediation,financial disintermediation,financial supervision environment reforming,the homogenization of competition,rigid payment,we should pay more attention to the relationship between commercial bank's intermediary business and the performance of bank operation.This paper will discuss the influence of financial services on the performance of the bank from the income structure and customer relationship of the two path,and influence is summarized into four effects: the intermediate business income effect(IBI),deposits of financial effect(DFI),the economic effect of scope(SEI),personal customer growth effect(PCNI).Taking the PuDong Development Bank,the MinSheng Bank,the China Merchants Bank and the CITIC Bank as examples,the nine year incremental data collected from the annual report data which is from 2007 to 2016 are used for panel analysis.Combining theoretical analysis and empirical regression analysis,this paper draws the following conclusions as follows:(1)financial services can promote intermediate business income,(2)deposit financing can improve the scope of using of bank funds,(3)financial services will increase operating costs,(4)financial services do not significantly change customer relations.At the same time,based on the difference between the conclusion of the paper and the market environment,this paper suggests that the positive effects of personal financial services are not fully demonstrated because of the unclear classification of banking financial services,the opaque operation process,the neglect of business linkage,lack of resource sharing,and serious product homogeneity.Therefore,this paper suggests that whileencouraging positive innovation of financial management business,banks should first separate business,separate information disclosure,and then scientifically adjust the income structure with the help of big data,pay attention to the combination of industry and finance,and make the mechanism independent in order to improve professional ability.Government departments should also strengthen supervision,improve the refinement of the law,advocate business diversification and risk segregation.